advertising. mobile marketing

Market Research Summit - London 2013

Market Research Summit - London 2013 Learn from the best and brightest as they share their latest MR strategies and methodologies. Network with trusted and future research partners. Attend the inaugural MR Summit Conference at Vinopolis, London, November 5th and 6th 2013

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Date: 5 November 2013
Location: Vinopolis, UK

Decoded Fashion: London Launch +Rewriting Retail with Mobile

Decoded Fashion is celebrating its launch in London with an impressive lineup of speakers, who will be sharing insider knowledge and bright ideas in how mobile innovation is changing the face of fashion and retail.

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Date: 4 September 2013
Location: LBi, UK

Market Research Summit 2013

Join and engage fellow peers and colleagues at the industry's conference of the year dedicated exclusively for professionals in the marketing and market research sector.

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Date: 5 November 2013
Location: Vinopolis, UK

Keep taking the tablets

Spend an evening at the British Library networking and sipping cosmic cocktails and canapés with Thomas Jeffs, Chief Technology, of Lucidica as he predicts future technology trends.

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Date: 3 July 2013
Location: British Library Business & IP Centre, UK

Screen Grab

Facebook Home

Facebook Home is just the latest stage in the land grab for the digital medium of choice: mobile.

Smartphone lock screens and home screens are the battleground - coveted real estate which current players are trying to centre around themselves rather than creating value for the entire ecosystem based upon every competitor’s needs.

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Intelligent Mobile Marketing Event – Wed. June 5th London with Dynmark, Acxiom, SDL and Usablenet

Dynmark is launching a fully integrated mobile/data/CRM service so companies can link mobile marketing activity - SMS, app down load, URL click through - to CRM systems so they get a complete picture of customer behaviour and a much stronger measure of mobile marketing effectiveness

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Date: 5 June 2013
Location: Cabinet War Rooms, UK

Retailers Must Strive to Create Best Mobile Experience

Mobile Shopping

There are many ways in which retailers can strengthen the bond with their customers, but few are as vital as enhancing their mobile experience.

Mobile phones are the most popular devices on the planet and access to them is increasing every day – indeed, research by Apigee revealed most smartphone owners cannot last 24 hours without their favourite apps and games.

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Gaming companies get SOS about SMS


Despite substantial investment, only 1 in 4 gaming companies are collecting mobile phone numbers, and 1 in 10 are using SMS for bets in-play.

Recent research conducted by mobile intelligence and SMS platform provider, Dynmark, shows that despite 89% of gaming companies claiming to use SMS proactively to send welcome messages and encourage registration to deposit, only 10% are using it for time-critical promotions such as bets in-play.

The research, released to coincide with this week’s ICE Totally Gaming 2013 Conference, reveals that with competition intensifying, gaming companies have yet to master the art of sending the right SMS messages to the right customers on the right devices at the right time.

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Performance Marketing Insights

Performance Marketing Insights is a two-day, content-led performance marketing conference. Delivering world-class international speakers, programmed within an advanced-level agenda comprising of the latest industry innovation, technology, collaboration and new revenue stream opportunities coupled with unrivalled networking.

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Date: 12 March 2013
Location: Crowne Plaza New York, US

Augmented Reality Summit

We have recently witnessed a number of key sectors embracing AR; from the gaming sector, top TV shows and leading brands, all of which shows signs that the future of AR is set to explode to new heights in advertising, gaming and in our everyday life’s… watch this space…augmented reality is coming your way in 2012!

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Date: 7 January 2012
Location: Delfina, UK

Content and The Consumer: Making the connection

A rare chance to learn from Matt Atkinson, Tesco's new Group Marketing and Digital Officer (previously Global CEO of Agency network Euro RSCG 4D) about the methods and strategies used in engaging consumers with great content.

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Date: 14 July 2011
Location: The Hospital Club, UK

Social Media in Scotland Conference

Join over 100 of your fellow marketing and PR professionals at the UK’s only dedicated conference addressing the opportunities and challenges presented by the rise of social media in Scotland.

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Date: 17 March 2011
Location: King James by Thistle, UK

Media Playground 2010: Exploring innovation across the digital media sector

Four standalone seminars on: Targeting Technologies, Social Media, Digital Broadcast in a multi-platform World & Mobile Advertising. A showcase of innovation and advertising opportunities from across digital media, to helps delegates understand what opportunities there are and how best to utilise these within a media campaign.

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Date: 3 June 2010
Location: RBS, UK

Digital Measurement

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

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Date: 15 October 2009
Location: DMA House, UK