App Launch Stories

Join us for a fireside chat with 3 top app makers and to discuss all things related to their launch day. We grill them on their pre/post launch marketing strategy, their app testing, how they went about getting PR and climbed the App Store charts. All to help you prepare for your launch on the Google Play or the Apple App Store.

// more

Date: 11 January 2016
Location: Central Working Whitechapel, UK

Cheeky New Ad From Apple Giving Samsung The Go-Ahead To Copy

It’s not the best kept secret that Samsung and Apple are not exactly best friends, with the latter often accusing the former of copying their products and even going so far as taking them to court to battle it out.

// more

Apple iBeacons: what are they and what do they mean for retail?

Bye bye, Belisha. There’s a new beacon in town.

In The Guardian, Simon Baldwin blogs that iBeacon seeks to lead.

Apple’s proprietary challenger to Near Field Communication arrived with iOs7. It boasts a range of up to 50 metres and uses Bluetooth low energy (BLE) to pinpoint location.

// more

Keep taking the tablets

Spend an evening at the British Library networking and sipping cosmic cocktails and canapés with Thomas Jeffs, Chief Technology, of Lucidica as he predicts future technology trends.

// more

Date: 3 July 2013
Location: British Library Business & IP Centre, UK

Fanboys Ahoy! The Man Who Put the 'i' in iMac, iPhone, iYouNameIt [video]

New Mac by Stefan Yasin

"Snow is falling all around me.
Children playing having fun.
Trains are cancelled. Shops are heaving.
It's the season of MacBooks and shiny iPads. 
Merry Christmas everyone."

I'm in a musical mood, so sue me ;-) And those Applistas everywhere are struggling to resist the urge to splurge on a shiny new metallic toys from the wizards in Cupertino.

But, I hear you cry, who put the "i" in iMac, iPhone, iPad? And did you know that Steve Jobs hated the name originally? And had an alternative...

Ken Segall (@ksegall), the ad-man Apple turned to, talks about his naming fame and his book, Insanely Simple about the principles that guides the company and makes it stand out from its competitors, in this video from Thinking Digital 2012.

// more

Buffy: The Facebook Saver? From Ads to Apps and Back Again

Facebook App Center through iPhone

The hullaballoo surrounding Facebook's IPO, the eye-watering $100bn headlines and the subsequent bickering, has largely passed by the social giants' 901m users.

Last week's launch of the App Center could make a much bigger impression and may prove a canny move in answering criticism of Facebook's slow progress in monetising it's half-a-billion (yup, you read it right) active mobile users.

If the IPO critics are to be believed, the company's valuation and its future is all about advertising revenue, but the App Center launch launch hints at a longer-term strategy. If successful, it could establish Facebook at the heart of the app ecosystem, as well as seeing the coffers swell with mobile ad and targeting revenue.

// more

Apple’s New iOS 5 Operating System: What's New?

iOS 5

Apple’s latest mobile operating system, iOS 5, is due to be released tomorrow and it boasts to have “added over 200 new features — taking a mobile operating system that was already years ahead of anything else and moving it even further ahead.

With so many new features I’ve put together a quick and easy to read list of the main changes and what it means for iUsers worldwide…

// more

Indian iPad Competitor Launches. Cost: £25

In my bag today by Mat Packer

Yes, you read that right. Nope, it's not a typo. £25 (actually, £23 on current rates). Rumoured features include colour, multi-touch 10.5" screen, 2Gb memory, Flash compatibility, Wifi, Ethernet connection, camera and an optional extra of a solar charger.

That means word processing, video conferencing, web browsing and yes, the ability to play Flash videos, games for less than the cost of the AppleCare warranty on an iPad (3 times less, if we're counting).

The Indian technology sector is developing a name for itself for throwing out the rule book when it comes to the cost of consumer technology. Witness the £1,900 Nano car from Tata and for roughly the same price, how's about open heart surgery.

// more

FCP/Flash/AV for Production Training @ 01zeroone

Ravensbourne is internationally recognized as a communications centre with its finger on the pulse of digital technologies. With support from the European Regional Development Fund we're offering you access to our expertise and resources. And it's free. Yes, all of it.

// more

Date: 2 July 2010
Location: 01zeroone, UK

Apple Worldwide Developers Conference (WWDC) 2010

The Apple Worldwide Developers Conference (WWDC) is the premier technical conference for developers innovating with Apple technologies. Over 1,000 Apple engineers will be at Moscone West to present advanced coding and development techniques.

// more

Date: 7 June 2010
Location: Moscone West, US

iPhone App Developer Class 101:Rookie

Learn how to make iPhone Apps in just 2 days! Who is this course for? Experienced programmers interested in iPhone application development and people new to Mac development and iPhone development.

// more

Date: 14 June 2010
Location: Academy Class,, UK

MAY: Apple-Accredited Course - Logic 101: Introduction to Logic Express 9 and Logic Pro 9

MusicTank is pleased to now offer training in Apple Logic with University of Westminster’s Apple-accredited Lab. Don’t let technology strangle your creativity! These courses are not only designed for those striving to be professional producers but also anyone who is looking to get a better insight into home studio recording.

// more

Date: 29 May 2010
Location: University of Westminster, UK


iPadDevCamp is an annual not-for-profit gathering to develop applications for iPhone and iPod touch using both the native SDK and web standards.

// more

Date: 15 April 2010
Location: AOL (SAT/SUN), Gigapixel (FRI), US

Sun Goes Scrumping, Bites Apple TV Ad Parody

The Sun - UK's Best Handheld CampaignYou've got to hand it to The Sun for its latest set of ads. Taking firm aim at Apple and harnessing the full wit of it's sub-editor's headline legendary word smithery to great effect in these parodies created to celebrate The Sun's 40th birthday.

The ads are beautifully pitched avoiding invective and taking a tongue-in-cheek approach,

"The Sun has been the UK's best handheld for 40 years. Top news, sports, photos, gossip and games in an easy-to-share format. No waiting for pages to load, no contract, no losing reception. There's no substitute for the Sun."

// more

Momo London: Mobile Entertainment Applications

July is upon us, and our theme for the month is 'Mobile Entertainment Applications'. The industry is buzzing around apps and apps stores, what does it mean, and what does it mean to the consumer?

// more

Date: 20 July 2009
Location: CBI Conference Centre, UK