Social Media World Forum Asia

Audience / Intended for: heads of marketing, marketing managers, heads of pr, agencies, brand managers, online marketers, digital marketers, social media platforms, broadcasters, mobile

// more

Date: 1 September 2011
Location: Suntec Singapore, SG

Social Media World Forum Africa

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, mobile, social gaming, cape town, africa

// more

Date: 1 June 2011
Location: Cape Town Convention Centre, ZA

Social Media World Forum Europe

Keywords: social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming

// more

Date: 29 March 2011
Location: London Olympia, UK

Email Marketing Training (Intermediate)

Everyone can and does send email shots out on a regular basis, but are you really getting the best return on your efforts?

// more

Date: 16 February 2011
Location: The Brewery, UK

Social Media Measurement – maximising ROI from digital marketing

Measuring ROI from social media is essential yet tricky. Hear expert advice on how best to measure results, maximise ROI and prove its worth to management

// more

Date: 17 February 2011
Location: The Brewery, UK

Dell Social Media B2B Huddle

If you want some insight into who’s doing what in business-to-business engagement with social media in the UK, the Dell B2B Social Media Huddle on December 7 is an event that you’ll not want to miss.

// more

Date: 7 December 2009
Location: Dell House, UK

Profiting from data in B2B marketing

This course will help you to identify your best prospects through intelligent data analysis and sourcing. This will enable you to maximise your return on data investment, increase the impact of your data and become the expert for successful data acquisition and application in B2B marketing.

// more

Date: 3 November 2009
Location: DMA House, UK

B2B Engagement Email Marketing

Business marketers often face even more daunting challenges than consumer marketers, and B2B buyers now have more information power than ever before. What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?

// more

Date: 1 October 2009
Location: Bloomsbury Hotel, UK

Social Media in Business Conference - London May 21 2010

If you are interested in networking with the UK's cream of the crop social media experts, looking for key strategic business insights, answers to organisational challenges you must come along to Social Media in Business '10 where we will host you for the day, and educate you. Use Promo Code: smibwag for 15% discount.

// more

Date: 21 May 2010
Location: Whittaker House, UK

IAB B2B Forum: Maximise your B2B digital strategy for 2009

B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.

// more

Date: 21 January 2009
Location: IAB, UK

Integrated B2B Online Marketing in Manufacturing 2009

MARTIN LINKING is convening the Integrated B2B Online Marketing in Manufacturing 2009 in Shanghai. The online marketing conference tailored to B2B manufacturing companies will be conducted the first time in China. It is designed for executives and marketers responsible for the overall marketing performance in B2B manufacturing companies.

// more

Date: 19 March 2009
Location: CN

MarketingSherpa B-to-B Lead Generation Handbook 2008

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary
Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

// more

5th Annual Business Technology Marketing Benchmark Guide 2008–09

  • New Findings from over 10,000 business technology buyers
  • 934 marketing professionals surveyed
  • 216 charts, tables, and eyetracking heatmaps
  • 6 New Special Reports
  • Instant access to the Executive Summary
  • Podcast- Listen to Research Director Stefan Tornquist tell you what’s new in this Guide.
  • // more

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites

  • Are you considering redesigning your company's home page to better impress new business visitors? You should be. New lab data tests reveal up to 80% of B2B websites are turning off qualified prospects.

    // more

    Pricing Psychology Report & 46 Ways to Raise Prices

    • 12 pricing tests - results revealed
    • 46 tactics to raise prices...without losing sales
    • Pricing Psych: 56 page PDF download
    • 46 Ways: 136 page PDF download
    • Published 2005 by Jensen-Fann Publishers Dow

    MarketingSherpa's Review:
    We like Marlene Jensen's book, Pricing Psychology Report, because it focuses on tested pricing data that you can start using right away. It is particularly useful for the publishing community.

    // more