Blogs

According to a survey from PR firm, Burston-Marsteller reported in Mashable, blue chip marketers favour (or should that be favor) Twitter over Facebook and blogs for that matter.

In numbers:

• 54% are on Twitter
• 32% have a corporate blog
• 29% have a Facebook fan page

Despite recent criticism of Facebook's advertising, the inclusion of fan pages is reportedly providing clickthrough rates of 6.49%, but as a new feature this could be a honeymoon period.

Late last week, a 19 year old guy started to write his blog, the subject was on his travels to India and Thailand and as he says is will be a report on ‘partying’ and ‘finding himself’…

Normally a blog like this would have been dismissed but this blog was special as it was on the Guardian newspaper website and the man in question is Max Gogarty.

Google has been working to increase the frequency of its indexing, so how does this affect your SEO?

We have seen Google indexing blog posts in under two hours over recent weeks which is fantastic news for fresh content like this. However, one of the cornerstones of the natural search algorithim has always been links to the page.

Achieving quality inbound links is still an important element to SEO. The methods to achieve this include 'link baiting' with great content to achieve the best unsolicited links through to purchasing links on smaller directories which yields less benefit.