digital advertising

Minimising Wastage and Optimising ROI in Digital Advertising

For any advertiser wanting to improve the effectiveness of their digital advertising, this webinar will provide insight into how they can reduce the wastage in their campaigns and create significant improvements in their ROI

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Date: 4 December 2013
Location: Online webinar, UK

On Being the Pub not the Conversation Within...

pub chat

For fifteen years I’ve provided research, evidence and carefully chosen words to anyone who would listen to describe the benefits of allowing interpersonal communication within a brand-space. We used to call that "social network theory" or "social engine theory". Over time, the 'social media' industry grew up around our voices (not loud enough to dominate it but still we prattled away).

Today, my agency and team operate as a very tiny part of a £Billion business based on the very same ideas; that conversations are a form of marketing, that the customer can be an ambassador and that brand choices are part of expressible identity.

The questions I’m asked each day remain essentially the same, although the vocabulary has changed a little. Ten years ago a major sports brand asked me "What will I do if the public are critical of our product in a forum we put our brand on", today they ask "What are the costs and risks of page moderation".

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Augmented Reality Summit

We have recently witnessed a number of key sectors embracing AR; from the gaming sector, top TV shows and leading brands, all of which shows signs that the future of AR is set to explode to new heights in advertising, gaming and in our everyday life’s… watch this space…augmented reality is coming your way in 2012!

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Date: 7 January 2012
Location: Delfina, UK

The IAB behavioural targeting workshop

A one day practical workshop presented with the IAB behavioural targeting council especially for media owners and publishers, will ensure you leave understanding the value of data and how you can capitalise on it.

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Date: 3 October 2011
Location: The IAB offices, UK

Keeping digital advertising compliant with changing regulation: what you need to know

From March 1st 2011, digital advertising and marketing faces full regulation. Lead by specialists from Kemp Little LLP, the session will consist of an interactive presentation, allowing delegates the opportunity to raise any particular concerns and share experiences, as issues are addressed.

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Date: 23 March 2011
Location: Kemp Little LLP, Solicitors, UK

Digital Brand Strategy Summit

Digital Brand Strategy Summit, designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand. Designed for Marketers & Media Agencies.

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Date: 25 November 2010
Location: Prospero House, UK

Webit Expo & Conference 2010

Webit Expo & Conferences is the biggest event for digital business and marketing in Central-Eastern Europe and the 5-th biggest in Europe with over 6000 visitors and more than 80 speakers.

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Date: 27 October 2010
Location: National Palace of Culture, BG

SES Berlin

Search Engine Strategies SES Berlin Conference & Expo on 24-25 November 2009. German event focused on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimisation (SEO), to be held at Crowne Plaza Berlin City Centre

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Date: 24 November 2009
Location: Crowne Plaza Berlin City Centre, DE

Online Advertising: Beyond Good and Evil


By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

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Changing Advertising Summit 2008

Now in it's second year, The Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. The one-day summit wil gather the top executives from leading clients, agencies, media owners and solution providers.

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Date: 13 October 2008
Location: The Congress Centre, UK

Ad Ops Demystified

6 Aug 2008 - 12:45

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Engage in Manchester

The Internet Advertising Bureau is going ‘on tour’ to Manchester this year, hand-in-hand with some of the industry’s biggest names to discuss the online marketplace, plus the big challenges in the UK (specifically outside the M25)...

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Date: 23 July 2008
Location: Bridgewater Hall, UK

Manchester Digital Shorts

E-consultancy and Manchester Digital will be hosting another innovative “Digital Shorts” event on 16th July 2008.  This time around we will be asking: Has rich media outlived its time and is banner advertising dead?

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Date: 16 July 2008
Location: Tiger Tiger, UK

Web.Start 2008

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Date: 8 May 2008
Location: Hypo Expo XXI Centre, HR