Advanced Email Conference

urope's Only Independent, Brand-Led, Advanced Email Conference. A One-Day Conference & Networking Event, 28th November, Amba Marble Arch, London.

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Date: 28 November 2018
Location: Amba Hotel Marble Arch, UK

Integrating Social Media and Email Marketing

Join us at 3pm on Tuesday 28th October to explore how you can combine email with social media to boost marketing results.

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Date: 28 October 2014
Location: Online, UK

One-to-One Personalisation Will Boost Conversion

The quality of data available to digital marketers is a concern. The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.
Today's digital marketer must understand, identify and adapt to opportunities in a world which generates data on an unprecedented scale. However, with the level of sophisticated analytical technology available, they are better placed to deliver a level of individual personalisation than ever before. 
Having the correct analytical tools in place, in combination with the right data, will enable them to develop a greater understanding of big data and provide a stable platform from which to create personalised customer campaigns. 
Email continues to be the prevalent method of personalisation with 92% of the survey's respondents claiming to use it. Email marketing tools have been around for decades so that's no surprise, but it's more remarkable that 33% reported they undertake no website personalisation efforts. 
This is not because digital marketers don’t recognise the importance of it – 51% responded that personalisation is currently either very important or critical to their digital marketing efforts – so what is the problem? 
The answer: access to real-time data to drive that personalisation. The report showed that at present, half of marketers do not have access to real-time data. Encouragingly, by 2016 a huge 78% reported that they will have implemented a solution that utilises real-time data in one of three forms: website specific personalisation (21%), individual level interaction data (26%) and multichannel real-time decision technology (31%). 
Brands recognise the need to behave in a truly integrated, omni-channel way. Digital marketers must understand how customers interact with their brands in real-time across multiple channels and devices. Investment in the right data and analytical tools to extract actionable insight from detailed customer data will ensure they treat “always on” customers in a coherent multi-channel way.  
In practice, a call centre could offer a customer credit for a high value item they have browsed online. It also enables the company to avoid customer experience mistakes - such as offering a cheap insurance quote via email when the customer has just purchased via the website. When dealing in industries which have complex sales processes or registration processes, real-time synergy between the online and offline environments allows brand representatives to provide a customer service based on individual preferences, actions and online behaviour. This can lead to increased trust, an improved experience and/or increased sales conversions.
When asked to look forward to 2016, an impressive 80% believe that personalisation will be key to their digital marketing success. To achieve it, investment is planned in both the analytical expertise and technology. 
Modern omni-channel consumers expect to have relevant and personalised interactions with a brand. The survey demonstrates that more digital marketers are preparing to do just that.

The quality of data available to digital marketers is a concern.

The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.

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5 Steps To Email Liberation – Carl Rodrigues

Email is not the problem. How you manage it is what’s important.

Here’s 5 steps to email liberation from productivity coach Carl Rodrigues :

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Performance Marketing Awards 2014

The 2014 Performance Marketing Awards is an exclusive black tie awards ceremony taking place on the 29th April, Grosvenor House Hotel, London.

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Date: 29 April 2014
Location: Grosvenor House Hotel, UK

Performance Marketing Insights: London

Performance Marketing Insights: London is a two day conference and exhibition offering education and networking for the performance marketing industry.

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Date: 29 October 2013
Location: Park Plaza, Westminster Bridge, UK

Performance Marketing Insights:London

Harnessing all areas of Performance Marketing on an international platform, Performance Marketing Insights brings together the key decision makers from across the world Providing the best in Networking and a real chance to meaningfully connect with the people who matter, for everyone whose serious about getting smarter with their performance.

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Date: 29 October 2013
Location: The Park Plaza, Westminster Bridge, UK

Let's meet and talk about e-mail. With a few beers ;-)

We love email. Do you?

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Date: 11 April 2013
Location: The Windmill‎, London, UK

Youth Marketing and Digital: 6 New Stats That May Impact Your Plans

chinwag psych 9th may header

youth insight report

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

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Email and Social Media: The New Rules of Engagement - Panel Session

During this session, our world class panelists will discuss real-world case studies and best practices learned from small businesses, highlighting how email and social media work hand-in-hand to grow business, and how to best leverage both channels to drive quality engagement, sharing and create positive word of mouth.

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Date: 16 February 2012
Location: Design Council, UK

Mining Google Trends: Facebook Dominant in Search, Duking It Out With Twitter in News

Google Trends: blog, twitter, msn messenger, email, newspaper

Using Google Trends and the popularity of search terms as a guide to media consumption certainly isn't bulletproof, but reading Matthew Slight's post about the shift in media consumption inspired a spot of digging. And boy, is Facebook having an impact on search terms - just look at the graph above.

I can't work out whether it must be slightly galling for Google search execs to watch one of their main rivals rocket in popularity, or are they rubbing their hands with glee at all the data gathered about user's interaction with Facebook?

Whilst Facebook and Twitter are both ramping up their sales functions in the UK, sheer numbers play a factor, but influence will play a critical factor in grabbing those marketing dollars.

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This Could be the Start of Something Big! - Making the Most of Email Welcome Campaigns

Stream:20 LogoThis blog post about Email Campaigns is brought to you by Dylan and Stream:20, who are recruiting an Email Consultant, see Chinwag Jobs for more information.

Would you turn up to a first date with a spare set of house keys to hand over?  Or immediately launch into conversation about which school to send your future children to?  Hopefully not.  There's a time and a place and that certainly isn't it.

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Email Marketing Training (Intermediate)

Everyone can and does send email shots out on a regular basis, but are you really getting the best return on your efforts?

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Date: 16 February 2011
Location: The Brewery, UK

Facebook Messaging


With their most recent development Facebook will be bringing together Facebook chat, email and SMS into one location for users: Facebook Messaging.

Facebook released their unified social inbox just two days ago. Facebook messages will now be aggregated together, including emails and every Facebook user will be able to get a email ID.

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Google Wave at GTUG London

The Google Wave team will be presenting at a specially-arranged London GTUG meetup on Monday, October 26. Stephanie Hannon and Lars Rasmussen will give a talk about Google Wave and the APIs that are currently available.

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Date: 26 October 2009
Location: Google Office (London), UK