lead generation

Grow's Online Marketing Masterclass

Grow's Online Marketing Masterclass covers the 9 fundamental areas of online marketing that you HAVE to know to be successful online. Many small businesses and freelancers are generating most of their business online and this workshop will teach you how to do just that.

// more

Date: 29 January 2015
Location: The British Library Business and IP Centre, UK

WEBCAST - Increase campaign conversion rates with effective telemarketing

Whether using internal telemarketing or outsourcing to an agency, this webcast will show you how to use telemarketing to drive campaign ROI and how to integrate it with your other strategies.

// more

Date: 2 May 2012
Location: Online, UK

Workshop: Effective online lead generation

Attend this full day workshop and gain an in-depth understanding into the latest best practice advice and case studies on online lead generation.

// more

Date: 1 December 2010
Location: etc Venues, UK

B2B Marketing's 2nd Annual Conference 'A brave new world: Digital marketing in the 21st century'

An intensive one-day conference that explores the digital age exploring which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?

// more

Date: 11 November 2010
Location: Dexter House, UK

Seminar: Demand generation - Don't let your online leads get off the hook

Learn how to effectively manage your company's demand for quality leads. And qualify, score, nurture and prepare them for conversion to sale.

// more

Date: 30 September 2010
Location: The Brewery, UK

Free Webinar: Understanding What Your Prospects & Customers Want? Learn how to engage with them on their terms!

This session will walk you through an example of behavioural targeting to deliver personalised, relevant and timely campaigns, delivering higher quality leads that convert to more sales.

// more

Date: 21 September 2010
Location: Online Webinar - http://sn.im/13ddqi, UK

IAB UK: Online Lead Generation Seminar

The IAB is hosting their first Online Lead Generation Seminar. This event (presented by the Lead Generation Taskforce) will take you through the full life cycle of a campaign and give best practise tips and guidelines along the way.

// more

Date: 1 December 2009
Location: IAB UK, UK

MarketingSherpa B-to-B Lead Generation Handbook 2008

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary
Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

// more