market sentinel

Can Facebook Work For Brands?

Brand by Adam Crowe

The debate about the best way for brands to engage, use and market with Facebook is raging as the social networks 700m strong userbase firmly places it on every marketer's radar. In this controversial guest blog by Mark Rogers of Market Sentinel, he investigates the numbers, the reality and gives brands 3 simple rules.

All this summer we have been looking at the effectiveness of Facebook for a variety of big brand customers. Here is what we have discovered, and for Facebook it doesn’t make pretty reading.

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Measuring Social Media 2011 sponsored by Market Sentinel

This session combines Ask the Experts Clinic, panel session and case studies exploring the current metrics with insight what's around the corner, a networking lunch followed by one-on-one expert sessions with Market Sentinel. Meet experts from Market Sentinel, Brandwatch, GlobalWebIndex, Synthesio, Visible Technologies and more. Grab a space now!

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Date: 11 February 2011
Location: Scott Room, Guardian News & Media, UK