Building a successful digital agency TableCrowd dinner

Enjoy dinner, drinks & a chance to break bread with others working in marketing & digital, followed by an after-dinner talk and informal Q&A with Chris Donnelly, Founder of Verb, a Digital Agency based in Shoreditch that specialises in building websites and mobile applications for luxury brands.

// more

Date: 17 November 2015
Location: Aubaine, UK

The Digital Pharma Advances Conference – Digital Strategies Delivering Real Results

Join 20 iconic pharma brands including GSK, Pfizer, AstraZeneca, Bayer HealthCare, and Novartis as they reveal strategies to powerfully target and engage healthcare professionals, patients and stakeholders whilst embedding integrated and innovative digital strategies for engaging, customer-centric, multi-channel digital pharma marketing strategies.

// more

Date: 27 January 2015
Location: One America Square, UK

The Beauty Trends & Innovations Conference

Join 21 iconic beauty brands and retailers including; Tesco, Unilever, Procter & Gamble, Dermalogica, The Body Shop, Debenhams, QVC, REN Skincare as they share compelling insights into the latest customer trends for profitable innovations in beauty.

// more

Date: 24 September 2015
Location: One America Square, UK

ARTech Expo - Augmented Reality Conference

ARTech Expo, the UK's dedicated high level conference & expo providing a unique insight into the capabilities, innovations, successes and future direction of Augmented Reality and Emerging Technologies

// more

Date: 6 October 2015
Location: vinopolis, UK

The Social Media Results Conference – Future Strategies

Join 30+ brands including; Paddy Power, Asda, Visa, Kelloggs, Buzzfeed, Halfords and Check out the full agenda here:

// more

Date: 13 May 2015
Location: Museum Of London Docklands, UK

Youth Marketing Strategy London 2015

Youth Marketing Strategy is Voxburner's unmissable annual flagship 2 day conference. It is the biggest coming together of the youth marketing industry in the UK and where the future of youth marketing is decided.

// more

Date: 10 March 2015
Location: The Oval Space, UK

Integrating Social Media and Email Marketing

Join us at 3pm on Tuesday 28th October to explore how you can combine email with social media to boost marketing results.

// more

Date: 28 October 2014
Location: Online, UK

Internet Leaders Dinner: The Trials and Tribulations of Digital Transformation

Our speaker tonight is Chris Ketley, Director of Beechgate Consulting, previously at Aviva, HSBC Commercial Banking, Bupa, Pru Health and currently at EDF Energy. At this evening’s dinner Chris will provide insight and top tips on managing digital transformation, a process that he has implemented in many different organisations.

// more

Date: 13 November 2014
Location: Elysée Restaurant, UK

You Have 8 Seconds to Get My Attention, Go!

attention seeking by Jonny Hughes -

The average attention span is now just 8 seconds.

A study by the National Centre for Biotechnology Information, U.S. National Library of Medicine shows the average attention span is down from 12 seconds 10 years ago to just eight seconds today.

// more

Why Are We Upset With Facebook?

upset by daniel zimmel

Ok. So Facebook messed with our mojo and never told us about it.

If you’ve been living under a rock – or at Glastonbury – for the past few days, you might be forgiven for having missed the breaking news that Facebook conducted an experiment for one week in 2012, skewing nearly 700,000 users’ newsfeeds to be either happier or sadder than normal by making some sneaky adaptations to its algorithm.

// more

Internet Leaders Dinner with BBC Worldwide

At tonight’s dinner, Steve will share not only the success of his experience of replatforming eCommerce services across various organisations, but also the pitfalls and perils that characterised this along the way.

// more

Date: 2 July 2014
Location: Elysée Restaurant, UK

Social Media In Ten Years - A Prediction

Over the last decade, so many of us have become slaves to our Twitter feed or Facebook posts. With Twitter turning 8 this year and Facebook turning 10, who could have predicted how much these networks would take off. Klood takes a look at what social media might be like 10 years from now. 

// more

Boost Your Brand Awareness with Traditional Marketing Merchandise

The old ways are sometimes the best ways. While many businesses are investing a lot of time, effort and money in trendy marketing strategies such as social media marketing, others are still using traditional marketing strategies.

// more

One-to-One Personalisation Will Boost Conversion

The quality of data available to digital marketers is a concern. The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.
Today's digital marketer must understand, identify and adapt to opportunities in a world which generates data on an unprecedented scale. However, with the level of sophisticated analytical technology available, they are better placed to deliver a level of individual personalisation than ever before. 
Having the correct analytical tools in place, in combination with the right data, will enable them to develop a greater understanding of big data and provide a stable platform from which to create personalised customer campaigns. 
Email continues to be the prevalent method of personalisation with 92% of the survey's respondents claiming to use it. Email marketing tools have been around for decades so that's no surprise, but it's more remarkable that 33% reported they undertake no website personalisation efforts. 
This is not because digital marketers don’t recognise the importance of it – 51% responded that personalisation is currently either very important or critical to their digital marketing efforts – so what is the problem? 
The answer: access to real-time data to drive that personalisation. The report showed that at present, half of marketers do not have access to real-time data. Encouragingly, by 2016 a huge 78% reported that they will have implemented a solution that utilises real-time data in one of three forms: website specific personalisation (21%), individual level interaction data (26%) and multichannel real-time decision technology (31%). 
Brands recognise the need to behave in a truly integrated, omni-channel way. Digital marketers must understand how customers interact with their brands in real-time across multiple channels and devices. Investment in the right data and analytical tools to extract actionable insight from detailed customer data will ensure they treat “always on” customers in a coherent multi-channel way.  
In practice, a call centre could offer a customer credit for a high value item they have browsed online. It also enables the company to avoid customer experience mistakes - such as offering a cheap insurance quote via email when the customer has just purchased via the website. When dealing in industries which have complex sales processes or registration processes, real-time synergy between the online and offline environments allows brand representatives to provide a customer service based on individual preferences, actions and online behaviour. This can lead to increased trust, an improved experience and/or increased sales conversions.
When asked to look forward to 2016, an impressive 80% believe that personalisation will be key to their digital marketing success. To achieve it, investment is planned in both the analytical expertise and technology. 
Modern omni-channel consumers expect to have relevant and personalised interactions with a brand. The survey demonstrates that more digital marketers are preparing to do just that.

The quality of data available to digital marketers is a concern.

The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.

// more

The Travel Marketing Conference – Optimising Online, Optimising The Mix

Join 25 Brands – including TUI, Thomas Cook, TripAdvisor & Best Western Hotels - at this one-day conference and find out how to monetise online travel marketing strategies from the leading travel brands themselves.

// more

Date: 16 September 2014
Location: One America Square, UK