metrics

CharityComms workshop - Stats that matter - what should you really be measuring?

This hands-on workshop will help you identify the KPIs that work best for you. We will also outline the various evaluation and tracking methodologies so you can deploy your resources effectively.

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Date: 23 April 2014
Location: King's College London - Waterloo campus, UK

[INFOGRAPHIC] Individual is Better Than Exclusive: Why Luxury Brands Should Embrace Social Media

luxury brand

The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?

The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?

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Target Promotion Misses Bullseye: A Tale of Four Blunders

Offensive Target Ad byATIS547

What seemed like a fantastic marketing campaign, turns out to be a horror story. Metrics were missed, warning signs ignored and US retailer, Target ends up 'doing a Hoover'.

As with so many promotions, it started with a terrific deal for customers. Visit Target's Facebook page and get a $10 gift card for spending $50. What happened next was a  free-for-all with deal hunters gaming the system, some claiming profits of $5,000. So, what went wrong? 

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Social Media: Where Behavioural Science meets Measurement hosted by techMAP

2010 saw the launch of a platter of Social Media Monitoring tools and a shift in Social Media marketing that saw the industry grow up somewhat. A shift that moved the focus of Social Media from the fun of collecting followers to the focus of ROI and understanding consumers’ behavior online.

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Date: 10 February 2011
Location: Ketchum Pleon, UK

Measuring Social Media 2011 sponsored by Market Sentinel

This session combines Ask the Experts Clinic, panel session and case studies exploring the current metrics with insight what's around the corner, a networking lunch followed by one-on-one expert sessions with Market Sentinel. Meet experts from Market Sentinel, Brandwatch, GlobalWebIndex, Synthesio, Visible Technologies and more. Grab a space now!

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Date: 11 February 2011
Location: Scott Room, Guardian News & Media, UK

Conversion Thursday with Tim Ash on a Monday

OK, so we know it’s on a Monday...but we have a great excuse! On Monday the 1st of November we will be hosting the evening drinks for Tim Ash’s Conversion Conference which is making its UK debut next month.

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Date: 1 November 2010
Location: The Marquise of Westminster, UK

Chinwag Live: Show Me the Money: Where's the ROI in Social Media?

With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?

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Date: 2 February 2010
Location: Sun Microsystems London (Customer Briefing Centre), UK

IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 8 March 2010
Location: Internet Advertising Bureau, UK

IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 15 January 2010
Location: Internet Advertising Bureau, UK

Digital Measurement

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

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Date: 15 October 2009
Location: DMA House, UK

eMetrics Marketing Optimization Summit, Washington DC, 2009

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now. *Grants available for UK companies*

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Date: 19 October 2009
Location: Hilton Alexandria Mark Center, US

AdMob Mobile Analytics July 2008 Report

Topic: 
advertising
mobile
technology
Publisher: 

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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AdMob Mobile Analytics June 2008 Report

Topic: 
advertising
mobile
Publisher: 

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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Web Analytics Buyer's Guide 2007

Topic: 
technology
Publisher: 

Overview

Author: Linus Gregoriadis and Richard Maven, E-consultancy
Pages: 223 pages
Structure: Market trends and issues, 20 vendor profiles

About this Guide

This buyer's guide is aimed at companies who are investigating the market for web analytics providers, with profiles of 20 leading UK suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology.

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Web Analytics Request for Proposal (RFP)

Publisher: 

If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of web analytics, this template will help you construct a comprehensive statement of your company's needs.

This 12-page request for proposal template contains:

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