In this emerging multi-screen world who controls who?

We face new issues now that TV, Mobile, Tablet, PC, notebook screens are in the home, car, elevator and plane: Who has our attention and for how long? What screen is prime and what is the slave? Are all screens just companions? Who wants control you and you experience? Should control be from your device or in the cloud?

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Date: 15 September 2011
Location: Innovation Warehouse, UK