UK UPA July Event: Return on Investment (ROI) - Call for speakers now open!

One of the challenges we face in the field of User Experience is how do we prove the value of the work we are proposing to our clients or internal stakeholders and how can we increase their appreciation of our unique skills and expertise?

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Date: 21 July 2011
Location: Sapient Nitro, UK

Workshop: Measurability and ROI - Reporting and building on the effectiveness of digital marketing

Justify your marketing spend and gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns.

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Date: 11 May 2011
Location: etc Venues, UK

Social Media Results Conference - From Engagement To ROI

Social Media Results Conference – From Engagement To ROI From Conversation To Conversion: Demonstrate Real Results By Driving The Customer Journey With Consistently Genuine Interaction & Fully Integrated, Targeted Social Media Campaigns

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Date: 14 June 2011
Location: The Hotel Russell, London, UK

Fail to Plan Your Social Campaign - Plan to Fail!

FAIL (possible EPIC FAIL) by Rob Boudon

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.

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Bloggers Add More Value Than You Know

2000 Bloggers collage by Elaine Vigneault

A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.

At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM strategy. By building long-term relationships with relevant and interested bloggers it’s possible to open up a whole new means of broadcasting your message to niche audiences who are actively interested and engaged. In addition, word-of-mouth recommendations from bloggers can be very influential, especially if they have a faithful readership that trust and follow their opinions.

However, it’s worth noting that blogger outreach is one of the hardest aspects of Social CRM to get right as a poorly thought-out strategy can easily backfire and possibly even damage your brand or reputation online. Bloggers can be savage and merciless in exposing ill-informed or overly tactical approaches, and this is why (most but not all) PR agencies often get it wrong.

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Monitoring Social Media 2011 - Toronto

Topics covered include: sentiment detection, influencer analysis, how to measure social media ROI, data access and quality, small business monitoring and reputation management for brands.

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Date: 29 March 2011
Location: Toronto, CA

When Old Marketing Principles Still Apply

Measure Social Media

According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend.

This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. Even more amazingly, only 7% of firms actively integrate their television and radio campaigns with their social media activities.

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Don’t Follow The Wrong Numbers


There’s no question that when it comes to Social CRM and accurately measuring the success of all your online activities some metrics are essential and some are entirely misleading.

It can be hard sometimes trying to explain this to clients whose starting point is that they want to get 100,000 fans on Facebook or 50,000 video views on YouTube, without having thought through what these numbers really mean and how valuable these “followers” are. If you get too focused on these numbers you can end up following the “stupid metrics”.

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Social Media Measurement – maximising ROI from digital marketing

Measuring ROI from social media is essential yet tricky. Hear expert advice on how best to measure results, maximise ROI and prove its worth to management

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Date: 17 February 2011
Location: The Brewery, UK

Conversion Conference London

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

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Date: 1 November 2010
Location: Park Plaza Victoria, UK

The Four Pillars of Building Instant Trust Online

Trust by Terry Johnston

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.


First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

  • Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
  • Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
  • Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.

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Workshop: Effective online lead generation

Attend this full day workshop and gain an in-depth understanding into the latest best practice advice and case studies on online lead generation.

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Date: 1 December 2010
Location: etc Venues, UK

B2B Marketing's 2nd Annual Conference 'A brave new world: Digital marketing in the 21st century'

An intensive one-day conference that explores the digital age exploring which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?

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Date: 11 November 2010
Location: Dexter House, UK

Workshop: Measurability & ROI - Reporting and building on the effectiveness of digital marketing

Justify your marketing spend and gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns.

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Date: 13 October 2010
Location: etc Venues, UK

eMetrics Marketing Optimization Summit, Washington DC, 2009

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now. *Grants available for UK companies*

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Date: 19 October 2009
Location: Hilton Alexandria Mark Center, US