StepUp pre-accelerator programme – apply now to secure your place!

StepUp is our new two-day, accelerator programme for start-ups looking to scale. Over the course of the two days, participants will hear from a host of expert speakers and entrepreneurs who have successfully scaled their start-ups in the last few years.

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Date: 21 March 2018
Location: Virgin Startup HQ, UK

The Unlocking Programmatics Conference – Maximising Performance

In one compact day 19 programmatic innovators including; ASDA, O2, Tesco, HSBC, Papa John's, GSK, Skyscanner, Auto Trader, Cheapflights, Trainline and Pernod Ricard will present practical strategies to maximise performance, viewability, efficiency and reach for results-driven programmatic advertising.

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Date: 30 June 2016
Location: Museum of London Docklands, UK

Content Strategy In Three Simple Acronyms

A brilliant blog from the brilliant Mike Teasdale from Harvest Digital on some of the most important issues marketers are facing when trying to get content right - and identifies some common pitfalls.

Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic search.

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Pocket Gamer Connects - East meets West

Brand new for 2014 comes Pocket Gamer Connects, a global mobile games conference from Steel Media, the publisher behind Pocket Gamer and

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Date: 20 January 2014
Location: Vinopolis, UK

Assessing the Government's communications strategy: 'Connectivity, Content and Consumers: Britain's digital platform for growth'

This seminar will be a timely opportunity to discuss the proposals laid out in the Government's recent digital strategy for the UK's communications sector - 'Connectivity, Content and Consumers: Britain's digital platform for growth'.

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Date: 29 September 2013
Location: Central London, UK

Tenshi Two Day Bootcamp powered by Unreal Engine

Intense sessions and mentoring to prepare new studios for success in the modern games industry. Aiming at: o Early stage, or even pre-launch o Looking to explore new markets or new business models o Developing commercial knowhow and business development skills We recommend 2 attendees per company but welcome individual CEOs

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Date: 12 March 2013
Location: Grant Thornton, UK

Youth Marketing Strategy 2013

Facebook, Econsultancy and Jägermeister UK reveal strategies to succeed in the Youth Market.

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Date: 16 April 2013
Location: LSO St Luke's, UK

The Crux of it: Exploring the Importance of Strategy in Content Marketing

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Content marketing is fast becoming an integral part of the marketing mix, providing a dynamic channel from which brands, publishers and agencies can drive awareness and customer engagement to create a deeper relationship with consumers.

In fact, research from Outbrain reveals that more than 90% of respondents predict that content marketing will increase in importance for them over the next 12 months. The research, based on a survey of more than 1,300 digital marketing professionals examined the strategies, objectives, and challenges that marketers are currently facing.

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It's Time to Kill Kitty


Many brands continue to treat their Facebook strategy as if marketing has moved no further as an art since the days of glamour models on car bonnets. I’m struck dumb by the lack of meaningful engagement so many moderators offer in their schedule of posts. Whether it be the ubiquitous “win this if you press like” or the “it’s funny because it’s true” sharing of the everyday-odd, I wonder if there is a goal behind the effort.

Of course, in the run up to Christmas, every other brand will be launching a competition in order to extend their fan-base. There’s nothing wrong with that, everyone likes a chance at winning something for themselves in the season of spending. Come January however, when the big bucks have been spent, I think it unlikely that the new fans will represent an increase in engagement in line with the inflated fan figures. I’ve written about the complexity of competition positioning before on this blog, however it’s the lack of ‘engagement strategy’ that worries me more today.

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SMWLDN in Rewind: Developing a Digital Strategy in a Social World


Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.

How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).

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Facebook Marketing Conference: Facebook Keynote & Full Agenda Announced

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What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

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The B2B Marketing Leaders Forum

The B2B Marketing Leaders Forum is an event designed exclusively for top-tier business marketers, providing them with insight and inspiration to help them continue to adapt to the new digital landscape and maintain a leadership position for their organisation.

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Date: 20 September 2012
Location: The Bishopsgate Institute, UK

Eric Ries, The Lean Startup – London Edition. 16th January 2012

Eric Ries, author of, ‘The Lean Startup’, will talk about what it means to apply those ideas in practice. After the talk and Q&A, there will be networking drinks & everyone will leave with a signed copy of The Lean Startup.

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Date: 16 January 2012
Location: tba, UK

Mission Critical: Crafting Your Communications Strategy Workshop

People can often feel overwhelmed when confronted with the task of creating a communications strategy. We’ll be taking the fear-factor out of this task with some practical steps, ideas, advice and top tips for developing and delivering your strategy.

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Date: 30 May 2012
Location: London, UK

5 Oct. London: Michael Blakey (investor) teaches entrepreneurs on Funding!

Learn the Funding do's & dont's from Michael Blakey (informal) and Charles Delingpole (serial entrepreneur). Tips & tricks from the best in the field and meet with other entrepreneurs, legal advisors and informals. Send me an email, and I will put you on the list for free!

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Date: 5 October 2011
Location: Regus: Broadgate Tower Conferencing, UK