virtual worlds

Reaching New Audiences via Branded Social Games

MUZIK HAUS : MR WIDGET by rafeejewell

The social gaming market is predicted to reach $1bn in 2011, a result of investment by big brands using games to engage consumers. One of the drivers for this investment is the development of technology leading to a deeper integration of social technology and online gaming, making it more attractive to a wider audience (as shown in both US and UK research).

Branded social games and virtual world environments can provide consumers with the chance to immerse themselves in an online environment dedicated to their favourite film franchise (such as Lord of the Rings Online) or book (like Scholastic’s upcoming Horrible Histories world, based on our HuzuTech platform).

But the most important development that’s opened up the market is the ability to include a social element to games. This stops the game becoming the domain of a single player and opens it up to allow players to chat to each other, share scores and information, and effectively market the game on the brand’s behalf by bringing friends in and posting updates to their existing networks (like Facebook).

// more

The Virtual World Conference

The Virtual World Conference is a one-day conference exploring the uses of virtual worlds for learning, collaborative work and business.

// more

Date: 15 September 2010
Location: Second Life, UK

Learn, Teach and Play in 3D Virtual Worlds

Learn, Teach and Play in 3D Virtual Worlds at City University London We are running a one-day seminar on the topic of “Learn, Teach and Play in 3D Virtual Worlds” and we are inviting you to join us in this exciting event! We welcome teachers, students, educational technologists, researchers, and anyone interested in 3D virtual worlds and games. We welcome you to showcase your virtual world projects (e.g. education, virtual museum, etc), to present your research findings, or simply to voice your opinions about it. The seminar (whole day, 18 March 2009) will be face to face meeting at City University London (time and room will be announced later).

// more

Date: 18 March 2009
Location: City University, UK

Virtual Worlds Forum

Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe’s leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance… plus lots more.

// more

Date: 6 October 2008
Location: The Bridge, UK

Visual Web Convention

The Visual Web Convention brings together 4 conferences all addressing the next-gen Web. You can book day passes or access-all-areas AAA VIP passes AND individual event passes on this site.

// more

Date: 9 July 2008
Location: RIBA, UK

Apply Serious Games Convention

A 2-day convention leading the debate in serious games and all contexts it takes including learning, exer-gaming, marketing, awareness, policy, health and defence games : across all sectors and across all platforms including web, virtual worlds and handhelds.

// more

Date: 9 June 2008
Location: RIBA, UK