Making Sense of Web Analytics

5 Jun 2008 - 09:15
This one-day training course on web analytics will teach you how to use online data to improve your campaign and website results and show you how to convert more browsers into buyers.

This training course is aimed at people who have access to campaign reports and web analytics data and are wondering how to get the most value from them. Are you drowning in reports that don’t make sense? Do you have effectiveness reports that you don’t believe? Are you under pressure to make your campaigns work harder? If your online numbers don’t add up then this is the training course for you.

It will take you through the basics of campaign reporting and web analytics, the terminology and how to ensure that your reports and analytics tools are correctly configured. It will then show you how to take the data and use it to improve the conversion rate of your website or the effectiveness of your campaigns.
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland