[Guest Blog] How Social Media Can Influence the Buying Process and Drive ROI

This is a Guest Blog written by Joel Davis of agency:2 – the Social Media Agency, about their event, How Social Media Can Influence the Buying Process and Drive ROI.

As the UK’s first social media agency we’re thrilled to be involved with Social Media Week 2011. The event promises to demonstrate the importance of social media, the vast range of opportunities that it offers and the measurable success it can help achieve.

Delivering results is at the heart of all the work agency:2 does for our clients. Whatever the campaign and whatever the industry, our focus is always on harnessing the unique power of social media to maximise ROI.

That’s why our breakfast seminar will discuss how businesses can use social media marketing to engage with consumers at every phase of the buying process and ensure that the success of each campaign is truly measurable.

From brand exposure before purchase to customer support during the use of the product; right through to a relationship with the brand after purchase, social media allows brands to engage online users in targeted and relevant conversations at all stages of the Buying Cycle.

Through the right tracking processes brands have the ability to track key performance indicators throughout the cycle and gain unique insights.

The results? Improved brand perception, maximised brand consideration and increased sales.

We hope that this has whetted your appetite for the event. If you would like to find out more about social media and the Buying Cycle, you can register for your place here.

We look forward to seeing you all there.

Visit the UK’s first social media agency for more information about our speakers and us.  You can also follow us on Twitter @agency2

Photo (cc) PlayPennies