RE: FLASH: Stats

[Gregg Spiridellis]

The answer is.... 83% (see press release below)


MACROMEDIA FLASH CONTENT VIEWABLE WORLDWIDE BY 83 PERCENT OF WEB USERS

Survey by Independent Web Research Firm Confirms Flash As Web Standard For

Delivery Of High-Impact, Vector-Based Web Sites


San Francisco, Ca—August 24, 1999—Macromedia, Inc. (NASDAQ: MACR) today

announced the results of a study by NPD Online Research, the parent company

of Media Metrix, an independent research organization which found more than

83 percent of Web browsers worldwide had the Flash Player installed,

enabling Web surfers to view Flash content without needing to download and

install a player. Flash is the standard for creating high-impact,

vector-based Web sites that deliver motion, sound, interactivity, and

graphics.


Flash provides more engaging content over static graphics formats like GIF

and JPG by delivering scalable Web vectors with streaming, immediate

delivery. More information on Flash Player penetration can be found on

Macromedia's Web site at http://www.flash.com/survey/.


Macromedia opened its Flash file format last year, allowing other companies

to both export the Flash file format or playback Flash content within their

applications. Macromedia has also entered into numerous distribution

agreements to ensure the ubiquity of Flash, which now ships with most

leading operating systems, media players, and Web browsers, including

Windows 98, Mac OS 8.6, America Online 4.0, WebTV, Apple QuickTime,

RealNetworks' RealPlayer, and current versions of Netscape Navigator and

Microsoft Internet Explorer. The Flash Player is freely available for

Macintosh, Windows, Solaris, Java, Linux, and IRIX platforms (see separate

release).


"Macromedia has focused on making Flash delivery ubiquitous, without

requiring users to download and install our software," said David Mendels,

senior vice president and general manager of Macromedia's Web Publishing

division. "This study finds those efforts have been successful so the vast

majority of Web users can experience the richness of Flash-based media as

seamlessly as they would other Web content."


"We have found that the Flash version of the sites we build are more

heavily-trafficked than the plain HTML version," said John Horn, director of

business development at Point of View, a Boston, Mass.-based Web development

firm which has developed Flash-based training and sites for Scudder

Investments, Schneider Electric, and dozens of others. "Flash provides a

higher-impact experience that better conveys information more effectively

than any other Web technology. This latest research from NPD proves that

Flash is truly a standard for vector-based Web sites and that Web browsers

can reliably experience these high-impact sites."


NPD Online Research, the parent company of Media Metrix, conducted a market

research study in June to determine what percentage of Web users could view

various graphic and media formats. The same survey was also performed with

Europe and Japan-only samples, yielding similar results. The new results

represent a six percentage point increase over a similar study conducted

four months earlier by King, Brown and Partners which had found 77% of all

Web users were equipped to view Macromedia Flash content without having to

retrieve a player.


The study polled a representative sample of Web users, who were asked to

access several Web pages and indicate whether they could view the media on

that page. After GIF and Flash—at 99.4 and 83.1 percent respectively—pages

containing Audio Video Interleaved (AVI) content were viewable by 41.9

percent of respondents, Adobe System's Portable Document Format (PDF)

content placed at 34.9 percent and other tested player-based streaming media

content was only viewable by less than 30 percent of survey respondents.





> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Chris

> Mason

> Sent: Friday, October 29, 1999 9:51 AM

>

To: flasherchinwag [dot] com

> Subject: FLASH: Stats

>

>

> Just to get my facts straight, if I do a site using flash, what

> are the odds that tyhe average viewer will have the flash 4 plugin?

>

> Chris Mason

> Box 340, The Valley, Anguilla, British West Indies

> Tel: 264 497 5670 Fax: 264 497 8463

> USA Fax (561) 382-7771

> Take a virtual tour of the island

> http://net.ai/ The Anguilla Guide

> Find out more about NetConcepts

> www.netconcepts.ai

> bwz*mq

>

>

>

> flasher is generously supported by...

> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

> Streaming Media WEST '99 Conference & Exhibition

> "The Worlds largest Internet Audio & Video Event"

> December 7 - 9, San Jose Convention Center, California

>

> Reserve your space today at http://www.streamingmedia.com

> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

> To unsubscribe or change your list settings go to

>

http://www.chinwag.com/flasher or email helpchinwag [dot] com

>

>




flasher is generously supported by...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Streaming Media WEST '99 Conference & Exhibition

"The Worlds largest Internet Audio & Video Event"

December 7 - 9, San Jose Convention Center, California


Reserve your space today at http://www.streamingmedia.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To unsubscribe or change your list settings go to

http://www.chinwag.com/flasher or email

helpchinwag [dot] com