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Subject: Re: UKNM: Re: marketing spam
From: Steve Bowbrick
Date: Thu, 2 Apr 1998 09:45:29 +0100

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At 17:27 31/03/98 +0100, Ross Sleight wrote:
>Steve,
>
>I wonder what the return actually is - in comparison to the return of
>mailing interested parties? And the number of pissed off people who
>would never touch your product or comapny again because they had to pay
>to connect to download their spam..what is the loss of future business?
>And what penalties you the spammer may have to pay? One spam on one
>network then banned or fined etc.

It's true, the return for a major brand (or any brand further up the food
chain than MAKE $$$ FAST) would be dreadful. It's also true that Spamford
and others are being stopped and the big spam outfits will probably start
to drop away now, but the fact remains that small-time, anonymous spam
using crudely harvested lists won't go away any time soon. If you're using
a spoofed domain you never see any returned mail. Likewise no one can kick
you off their network. I think underground spam has a lot of legs - it's
just such a good way of reaching mugs.

I bet you a tenner the BT Internet address you reported was spoofed. BT
will shrug and tell you they can't deal with it.

Apparently the next version of Sendmail may help here. It traps faked
addresses.

s
--
Steve Bowbrick Webmedia Group
0171 494 3177 0468 257 570



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