RE: UKNM: Valuing a domain name

[Glen Collins]

People may be interested to read some of the legal precedents that have now

been established with selling domain names.


The most relevant being the One In A Million case which can be seen at

http://www.nominet.org.uk/news/legal/index.html


This has basically set a legal precedent in trying to sell domain names for

profit which are existing company names.


Glen.


__________________________________

Glen Collins

Digital Outlook Communications Ltd

6 Melbray Mews

158 Hurlingham Road

London SW6 3NG

Tel: 020 7348 6610 (direct)

Fax: 020 7348 6601

Mob: 0777 589 4863

Web: www.digital-outlook.com


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of

>

pytalk21 [dot] com

> Sent: 29 March 2000 18:36

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: Valuing a domain name

>

>

> interestingly marbles(tm) doesn't own www.marbles.co.uk - at least one

> national newspaper used that url at launch and according to the owners (a

> small PR company based in henley-on-thames) 20,000 people have used the

> wrong address. to generate 20,000 clicks might cost you £50,000 at say 1%

> click through and say £25 cpm.

>

> marbles(tm) didn't own the .com aat launch either and had to buy it once

> they realised how poorly www.getmarbles.com was remembered.

>

> paul youlten

> (ex-entranet)

>

>

> > Does anyone have ideas on how you value a domain name?

> > I've read a bit about the powerful branding effect of goldfish,

> marbles ,

> >smile and thus for example. What would names like bluebee.co.uk and

> >blueoctopus, for example,  be worth? Do they have the potential to be

> >powerful brand names??

> >

> >Regards

> >

> >Bill



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