RE: UKNM: trying to type WAP sites into my phone?

[John Sullivan]

> If you went in to Virgin and asked for directions to HMV 

> would you expect an answer? 


Actually, yes I would. The chances that I'd just passed into HMV for

directions are slim, so as a Virgin representitive, I would assume that you

hadn't found the specific item you were looking for here. Now, obviously I

would try and help you to find that item, but if you were desperate to move

on to Virgin, it would be worth the lost sale (which I may not be able to

convert anyhow) in customer PR to help you any way I could.


Sadly, customer marketing relationships are widely ignored these days. It's

all about making the fastest buck by whatever means necessary.


And to analogise the original point - link sites and search engines are

visited far more frequently that individual sites with no routes to the

outsite world, and if traffic is your driver...


John...


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