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Subject: Re: UKNM: AOL advertising
From: Marcus Austin
Date: Tue, 22 Dec 1998 16:03:42 GMT

Given the general intelligence of the British Public I'd say that AOL are
skating on very thin ice with this advert.

>> I don't think it is misleading as such, but out of context you could be
>> left with a wrong impression.

How about this context. I come in to the living room at the end of the ad
and all I hear is "it's free!" what else could I possibly assume from that ;-)

Marcus Austin - Editor
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  RE: UKNM: AOL advertising, Leslie Bunder
  Re: UKNM: AOL advertising, Stefan Magdalinski

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