Re: UKNM: Beeb changes direction

[azeem azhar, lists]

At 11:38 pm +0000 2/12/99, Ian Fenn wrote:

 >At 12:56 02/12/99 +0000, you wrote:

 > >How odd. I just went to check something out at Beeb

 > >(http://www.beeb.com) and it's been turned into a shopping portal. If

 > >the idea is to help people differentiate between beeb.com and bbc.co.uk,

 > >I wonder why the Beeb site is still plastered with logos of various BBC

 > >TV programmes. Perhaps I'm just easily confused...

 >

 >I think that the differentiation relates to the difference in services, not

 >a differentiation in personalities, use of brands, etc. Then again, perhaps

 >the difference is obvious to a loyal former beeb.com employee such as myself!

 >


actually, they never really knew what the difference was.


the public service/commercial split was one that BBC management agonised

over (and rightly so).


the truth is the split was never clear and the top-most management took a

while to grasp some of the frameworks that were needed to analyse it.


political inertia dictated much of what happened and what didn't; in my

view, the commercial beeb team got the raw end of the deal.


there could have been a very simple solution: inside UK/outside UK. Inside

UK fairly obviously is a service aimed at the UK audience which would be

commerce free; outside UK would be a service aimed at forinners with

advertising/commerce. There could be a single content production workflow

(with perhaps and additional slip-process to contextualise some of the

commerce stuff needed for beeb.com) from bbc.co.uk.


Foreign visitors coming to bbc.co.uk would get a commercially oriented site

(we'd track this by doing clever algorithms on IP numbers, with a pretty

high success rate; as well as smart things with routing). UK users (deemed

to be licence payers) would get the non-commercial.


Instead the boundary isn't defined and its the mess we see today.


ciao ciao.

a


azeem azhar, esouk.com			| wwww http://www.esouk.com/

uktel +44 (0)958 544 593 		| pwww http://azeem.azhar.co.uk/

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