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Subject: UKNM: Argos Opening Hours
From: Jon Ewing, WTPS
Date: Mon, 13 Dec 1999 22:08:05 GMT

IMHO there's no triumph in Argos's "honest" admission of poor sales
planning pointed out by Sam Michel. Dealing well with customers on the
internet is surely not a matter of honesty - which should be a given - but
of meeting expectations. The high street consumer expects retailers to open
between 9am and 5.30pm Monday-Saturday. The internet consumer expects
retailers to open 24/7. And disappointing your customers' expectations is
never a good idea. Would you seriously be impressed if you went down to
your local Argos store right now and found a sign in the window saying
'Sorry, Closed Due to being Surprisingly Successful'? No, thought not.

Jon Ewing
What The Papers Say

I liked the fact they were being upfront and honest, unusual for such
ann established brand online perhaps?
I did check the site this morning but http://www.argos.co.uk was giving
me a DNS error...oops.

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