UKNM: NMA: Virgin will go free

[Mike Butcher]

It ain't no rumour. If that's how you heard it, it was just bad attribution

of another NMA exclusive.


Snipped from our article last week about free ISPs:


Virgin Net, on 142k subscribers, admits to some increase in churn since the

Freeserve launch and "some slowdown in the rate of growth" but this has

been far less than feared. Last year it offered a year's 'free' access to

anyone willing to deposit £30k with Citibank. Alex Dale, marketing director

at Virgin Net says the company is now looking at offering a free service

inside two months: "I think it's fairly obvious why. We have to look at the

new models. It's not strictly free, really it's no fixed subscription - but

I think paying for subscription is going to have a limited future."


The next time someone tells you they've heard a 'rumour', just reach for

your copy of NMA and get the friggin' facts.


Mike


  Mike Butcher, Editor, New Media Age magazine

  Online Advertising, marketing, publishing, e-commerce

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