UKNM: RE: new media conferences

[Ian Tester]

Haven't been to hundreds of these shindigs, but I know a fair bit about how

they're put together . . . Fletcher's are pretty hot in the UK (hand up -

used to work there). Forrester conferences are *legendarily* good, Jupiter's

also are great, and have the reputation of being a little more "interactive"

than Forrester's. 


Avoid any arranged by companies that also do millions of other conferences

in other industries - their producers are unlikely to know the industry

particularly well, and therefore they'll cobble together any old nonsense in

a very short timeframe . . . ones linked to the big mags (Revolution,

Marketing, NMA) are better than most run-of-the-mill stuff, as they'll have

access to the journos to give them pointers, contacts (depends how much you

trust the journos ;-))


like most things - go for the company that has deep market experience, not

the jack of all trades "oh this new media thing could make us some money,

innit?" brigade. so analysts first, then mag-based, then the rest . . .


happy hunting, schmooze away . . .


i


Ian Tester, Business Development, boo.com http://www.boo.com

boo.com Group Limited, 136 Regent Street, London W1R 6HJ, UK

T + 44 (0)20 7959 4445 M +44 (0)7880 557692 F +44 (0)20 7950 0951 E

ian [dot] testeruk [dot] boo [dot] com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com