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Subject: UKNM: re: uknm: virtual merchandising
From: ken cowley
Date: Sun, 16 Jan 2000 14:04:40 GMT

these guys charge 100s of k's to the like of crosse & blackwell and coke to
even give them (physical) shelfspace, more to carry pos/promo stuff.

there's no reason to suppose they'll vary this model on the web - you want
profile? let's see the colour of your spondules.

----- original message -----
from: richard gregory <rgregoryatpoulternet [dot] com>
to: chinwag submissions <uk-netmarketingatchinwag [dot] com>
sent: 13 january 2000 19:11
subject: uknm: virtual merchandising


> okay. you a product manufacturer and you don't see the point in setting up
> an e-commerce site to sell all 6 items of your product range, especially
> when you can buy them on-line from tesco, sainsbury's etc...
>
> what would be more important would be to increase your presence on the
afore
> mentioned sites much as you would do with pos material in the "real"
world.
>
> this leads me to virtual merchandising and virtual packaging....
>
> ...any suggestions?
>
> richard s gregory
> senior account manager
> poulternet
> http://www.poulternet.com
> tel: 0113 285 6451
> fax: 0870 131 7208
> mobile: 0771 505 1990


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