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Subject: UKNM: Re: UKNM - Internet Loyalty Schemes
From: sally krumholz
Date: Thu, 27 Jan 2000 12:27:21 GMT

Other loyalty "schemes" are:

FreeRide - http://www.freeride.com
MyPoints - http://www.mypoints.com
CyberGold - http://www.cybergold.com
E-Centives - http://www.e-centives.com

There are also numerous sweeps & gaming sites that offer loyalty components
in the form of cash & prizes. Many sites will do joint promotions with them
in order to gain loyalty or add (dare I say it?) "stickiness":

WebStakes - http://www.webstakes.com
IWon - http://www.iwon.com
Uproar - http://www.uproar.com

Suggest you read through them in order to get a feel of how each operate.
They all have common threads yet their individual programs vary slightly.

Good luck!

Sally Krumholz

Date: Mon, 24 Jan 2000 22:44:06 -0000
From: "Ken Cowley" <kenatvitamin [dot] co [dot] uk>
Subject: Re: UKNM: Internet Loyalty Schemes

I think the use of the term 'loyalty' is interesting.

Beenz certainly go out of their way to suggest that they're supposed to be
used to incentivise particular behaviour while on a site (click this link,
fill in this form). You can see how this might work - you open a site you've
not been to and one of the links promises you something (anything will do)
if you click on it. It's only human nature, goes the argument. The beenz
presentation talks about visitors 'doing work' at a website (clicking,
filling in forms) for which they 'get paid' (in beenz). But this is not
loyalty. (I'm sure brand managers will point out that you don't 'buy'
loyalty anyway - granted, but out of scope of the thread).

[Sam says: msg chopped for brevity]

- ----- Original Message -----
From: Fergal O'Brien <fergalobathotmail [dot] com>
To: <uk-netmarketingatchinwag [dot] com>
Sent: 24 January 2000 09:18
Subject: UKNM: Internet Loyalty Schemes

> I am trying to do some research on Internet Loyalty Schemes. Does anyone
> know of any besides 'beenz' or 'ipoints'? Any suggestions would be greatly
> appreciated.

Sally Krumholz
Project Manager
M|B Interactive/New York
Phone: (212) 251-7746
Fax: (212) 684-0939

Email: skrumholzatmezzinabrown [dot] com
salinkaatearthlink [dot] net
Web: http://www.mezzinabrown.com

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