UKNM: The Cluetrain Mainfesto

[Sara Waller]

KAA12809


Hello,

Any thoughts on this? (enclose book review on Amazon ) Strikes up a debate

on importance of chat rooms, forums, usenet groups , customer service, user

empowerment etc.......anyone from "Infonic" reading this ?...... : - )


Strikes a chord with me following the postings from this group over  "pissed

off with bad banking customer service" debate (NatWest are crap by the way-

Smile is the answer !!) .


And intensified further when received the email  from www.pdafn.com

<http://www.pdafn.com>  offering a free Palm V if I recruited 25 further

people- l


Look at the forum on their site- support secttion,

http://www.pdafn.com/forums/list.php3?num=2

<http://www.pdafn.com/forums/list.php3?num=2>

people are certainly not happy with the service- although admittedly man

from PDA returned my enquiry yesterday saying the messages were

"unfortunate". !! Why are they still there ???


Forum fever, the consumer strikes back......


Sara



The Cluetrain Manifesto -authors Christopher Locke, Rick Levine, Doc Searls,

and David Weinberger show how the Internet is turning business upside down.

They proclaim that, thanks to conversations taking place on Web sites and

message boards, and in e-mail and chat rooms, employees and customers alike

have found voices that undermine the traditional command-and-control

hierarchy that organizes most corporate marketing groups. "Markets are

conversations," the authors write, and those conversations are "getting

smarter faster than most companies." In their view, the lowly customer

service rep wields far more power and influence in today's marketplace than

the well-oiled front office PR machine.


The Cluetrain Manifesto began as a Web site www.cluetrain.com

<http://www.cluetrain.com>  in 1999 when the authors, who have worked

variously at IBM, Sun Microsystems, the Linux Journal‹, and NR, posted 95

theses that pronounced what they felt was the new reality of the networked

marketplace. For example, thesis no. 2: "Markets consist of human beings,

not demographic sectors"; thesis no. 20: "Companies need to realize their

markets are often laughing. At them"; thesis no. 62: "Markets do not want to

talk to flacks and hucksters. They want to participate in the conversations

going on behind the corporate firewall"; thesis no. 74: "We are immune to

advertising. Just forget it." The book enlarges on these themes through

seven essays filled with dozens of stories and observations about how

business gets done in America and how the Internet will change it all. While

Cluetrain will strike many as loud and over the top, the message itself

remains quite relevant and unique. This book is for anyone interested in the

Internet and e-commerce, and is especially important for those businesses

struggling to navigate the topography of the wired marketplace. All aboard!

--Harry C. Edwards Online Pr Manager


Sara Waller

Online PR Manager

One Paris Garden

London

SE1 8NU


DL 0207 803 2381

DF 0207 803 2082

M   0777 624 0060

Swalleroutrider [dot] com

 <

Swalleroutrider [dot] com (mailto:Swalleroutrider [dot] com)

>

Onlineproutrider [dot] com

 <

Onlineproutrider [dot] com (mailto:Onlineproutrider [dot] com)

>




Sara Waller


Online Pr Manager

Outrider

One Paris Garden

London

SE1 8NU


DL 0207 803 2381

DF 0207 803 2082

M   0777 624 0060

Swalleroutrider [dot] com

 <

Swalleroutrider [dot] com (mailto:Swalleroutrider [dot] com)

>

Onlineproutrider [dot] com

 <

Onlineproutrider [dot] com (mailto:Onlineproutrider [dot] com)

>


		-----Original Message-----

		From:	Paul Youlten [

paulisoco [dot] net (mailto:paulisoco [dot] net)

]

		Sent:	Thursday, July 20, 2000 10:27 AM

		To:

uk-netmarketingchinwag [dot] com

		Subject:	Re: UKNM: Wacky names


		i think they would both make great 'holding' names while

UKNM decide what

		our business is going to be and what it should be called.


		want to donate them?


		paul


		On

		Tue, 18 Jul 2000, Ray Taylor wrote:


		> Mike McCready <

mjmccreadybigfoot [dot] com

> asks:

		>

		> > Anybody have any good business ideas to go with these

two domain names?

		> >

		> > notjustanother.com or adamngood.com

		>

		> How's about being really radical and coming up with a good

business idea

		(or

		> better still a good business plan backed by a sound

management team) and

		> worrying about what you are going to call it later?

		>

		> Too many people think that all you need to become a

e-millionaire is think

		> up a clever domain name and flog it to some stupid

vee-capitalist.

		>

		> RT



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