Re: UKNM: dotcom advertising - or PR?

[Terry Kendrick]

At 09:29 21/07/2000 +0100, you wrote:

>hi everyone

>

>i'm looking for evidence to suggest that my client should spend more on PR

>than advertising - research shows that ads are just not working

>(multinational dotcom brand) as well as advertising for the website

>

>i recall that McKinsey released this recommendation recently - can anyone

>suggest where i might find evidence about this?

>

>thanks

>

>ant


>Seth Godin's ideavirus idea seems to support it .... deetails of free 

>download were on the list earlier


Terry


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