RE: UKNM: dotcom advertising - or PR?

[Anne Holland]

General research means diddly-squat when it comes to a particular company.

It depends on your product, your price point, your story and your

marketplace.


You got a me-too ecommerce solution or new site?  Go to the back of the PR

line.  Reporters on both sides of the "pond" are dot-commed out.


You got a highly targeted, niche product or service?  Banners and ads in

ezines could do wonderfully for you.  Yes "general" consumers don't click

anymore on "general" banner ads.  But niche, vertical banners are going very

strong. It's just not as sexy a story so you don't see as much in the media

on it.


If marketing and PR were so easy that you could get good advice in a

"general way", then they wouldn't pay marketers so much, now would they?


OK, that was a rant.  But honestly, I'm a bit fed up with people who think

they can get easy marketing strategy answers.  It's like saying "Oh golfing

is simple, you just swing the club right?"


Anne Holland, Publisher

annehmarketingsherpa [dot] com

202.232.6830

____________________________________________

Get new marketing Case Studies every week!

http://www.MarketingSherpa.com

Practical news for Internet marketers & advertisers


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Anthony

Sent: Friday, July 21, 2000 4:29 AM

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: dotcom advertising - or PR?



hi everyone


i'm looking for evidence to suggest that my client should spend more on PR

than advertising - research shows that ads are just not working

(multinational dotcom brand) as well as advertising for the website


i recall that McKinsey released this recommendation recently - can anyone

suggest where i might find evidence about this?


thanks


ant



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com