Re: UKNM: @NY EXTRA -- Agency.Com in Merger [Who are Omnicom?]

[kahlil garbo]

---Mike Bracken <

braxdircon [dot] co [dot] uk

> wrote:

> And who  are Omnicom when

> they're at home.

[snip] 

> God, this place would be a lot better off with some decent new media

> journo's, you know...


<DROLL TYPE="sardonic, world-weary">

You said it, mate.

</DROLL>


Omnicom are a giant US company who are very strong in communications -

they own the ad shops TBWA, BBDO, DDB Needham and DAS (Diversified

Agency Services) which is a global network of companies in the

advertising and marketing field - companies like Interbrand (corporate

identity), Premier Magazines (contract publishing), BMP Interaction (I

think, not sure - could Ross Sleight confirm?) The aim being that the

hundreds of DAS companies can between them cater for all requirements

without excessive duplication.


Their Communicade division is the arm that has aquired agency.com,

Online Magic and Think New Ideas - building Communicade up is why

they've been gobbling up the new media industry Godzilla-stylee.

Personally, I'd rather it was them than someone like iXL who are just

into aquisition for the hell of it (or so it seems).


Check out http://www.premiermags.co.uk/about_us/omnicom.html for more

info, Mike.


BTW, as I seem to know more about the industry than Mike Bracken, I

think this may be time to chuck in my four year career as a lowly

multimedia author and project manager and become a journo who posts to

e-mail lists in the name of 'research'. Any editors out there care to

make me an offer? ;)



Sajid Mohammed

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