RE: UKNM: Breathe.com

[Lucky Dunne]

I saw the 'peas on plate' breathe ad in a movie theatre a few weeks ago.

Right up until the very end I was hoping it was a new 'stop smoking'

campaign.


Anyone thought about re-contextualising advertising wholesale? Maybe an

online marketplace where you could buy entire used ad campaigns. I'll bid on

all the properties under Pepsi's 'clear soda' campaign from a few years ago

and re-use it to promote cleaner drinking water.



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