UKNM: RE: UKNM Digest V1 #516

[John Braithwaite]

>I see no sharks. I see a flock of incredibly stupid sheep standing in a

>field

>with a lot of money and unrealistic self belief. These are surrounded by a

>milling pack of blind, starving buffalo who haven't evolved past

>vegetarianism

>and are becoming tragically aware of their own impending extinction.

>

>Sorry


JB says:

I suppose that's a pretty good picture, Tim. After all, many of the

entrepreneurs that have got these startups haven't enough of a clue about

marketing, branding and awareness - they all want the 'Guiness effect'

without realising that Guiness can only produce that 'effect' with years and

years of branding and advertising behind them.


funnily enough, my wife has asthma and she finds that the breathe adverts

actually make her breathing uncomfortable! On another note: let's have a

more interesting discussion - I propose the motion that WAP is dead, long

live i-mode. Any takers?


There are some good marketers out there in new media and I'm sure some good

.com adverts will appear - but when? Also, it's interesting when all .coms

are scrabbling over traditional media campaigns that one company that has

hardly spent a dime on anything but online or magazines is blazing a trail -

Streets online - read here:

http://www.infront.co.uk/corporate/presssolnetvalue.jhtml - credit where

credit is due...


Regarding ADSL - don't you just need to unplug and reverse the cable to get

high upload??! ;-)


John B



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