Re: UKNM: Breathless

[Geoff Inns]

Great ad to create aspiration - lots of calm and a sense of control, great

for an increasingly bewildering gadgetworld

I'm sure the next wave of ads will explain it all.  Great start for them.


Geoff Inns

Head of Business Development

Guardian Unlimited

3 - 7 Ray Street, London EC1R 3DJ

Tel.: 020 7713 4457

http://www.guardian.co.uk


-----Original Message-----

From:

UKMikeHalescs [dot] com

 <

UKMikeHalescs [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 09 June 2000 15:33

Subject: RE: UKNM: Breathless


>I think the Breathe ad is great on style etc but too many of the dot com

>advertising simply doesn't state what it's about. I mean what the hell does

>two snails shagging have to do with Internet service provision? Image

>building, brand building - smells like more money than sense to me.

><bangs own drum> The first-ever CompuServe TV ad that's on now simply

>states

>that using our service will help you save time and make the most of the

>Net</bangs own drum> A simple message, perhaps not the flash production

>values of FreeServe/Breathe etc, but it works well.

>

>

>Mike

>editorial director, CompuServe

>

>> -----Original Message-----

>

> From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Lois

>> Grayson

>> Sent: Thursday, June 08, 2000 07:10

>

> To: uk-netmarketingchinwag [dot] com

>> Subject: Re: UKNM: Breathless

>>

>>

>> Ross wrote:

>>

>> > Hmmm,

>> >

>> > Strikes me that the Breathe advert has worked - after

>> > all we've done nothing but discuss it for the last 2

>> > days - although I'm still unlikely to use their

>> > service...

>> >

>> > _______

>

>[Sam says: msg chopped]



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