RE: UKNM: PSI & Cisco Systems

[David Simpson]

Fiona


Yeah that's true I guess though how many CEO's do you know who ever look out

of the hospitality box window ?


I think it's got more to do with building awareness amongst end users right

across the board (rather than boardroom), by advertising straight to their

customers' target market Cisco are cementing their (dominant) position.

They need to be seen by end users as indispensable, to avoid being sidelined

by the ISP (or whoever) for a cheaper supplier in due course.


Same idea is used by Intel to great effect - do Tiny/Gateway/Time etc. etc.

really want to use Intel chips????  Doubt it really but it's gonna help them

shift more units because Intel adds to the package - Intel have built brand

awareness amongst end users and are now reaping the rewards.


David

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David Simpson

Pool.Net


[suggestions for dead clever signature please - I feel left out :( ]


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Fiona

> Campbell-Howes

> Sent: 14 June 2000 10:29

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: PSI & Cisco Systems

>

>

> Cisco has already reached world domination in its field - it's one of the

> biggest tech companies in the world with yearly revenues of $15 billion -

> it's the Microsoft of the networking market.  The trouble with these

> companies is that, until recently, few people had heard of them and even

> fewer understood what they were about.  The aim for these companies now is

> to be recognised outside of the IT department - i.e. by CEOs and other

> high-ups - so that Cisco (or whoever) gets known and becomes part of a

> company's "overall networking strategy" rather than a few IT bods buying a

> couple of Cisco routers here and there. This is why they are so

> keen to get

> into sports sponsorship, and especially in Europe - which is still almost

> virgin territory for big US tech companies that have saturated the home

> market.  You'll find too that as the tobacco companies pull out of Formula

> One sponsorship, they're being replaced by hardcore IT (as opposed to Web)

> companies - they're the ones with the big bucks.


[Sam says: msg chopped...]



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