RE: UKNM: great ad, bad marketing?

[Damian Jennings]

-----Original Message-----

From: Dan Calladine [

dcalladinemediaaudits [dot] com (mailto:dcalladinemediaaudits [dot] com)

]


>When Sunny Delight launched, they showed exactly what the product was,

and how people

>enjoyed it.


They neglected to point out the percentage of the product that is

vegetable oil though.  Look in the ingredients.  It's way up there.

Mmm, the stuff kids go for.  Stuff being the operative word.  Nice.


Damian Jennings

Marketing & PR Manager UK


bepaid.com

the future of online advertising


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