RE: UKNM: great ad, bad marketing?

[Nicole Refson]

I found that too...


It's fine on television where the web site address is clear, but having

heard the radio ad so many times I went on a mission to find the site. The

main obstacle was that the 2 voices on the ad pronounced Haburi so

differently that it was virtually impossible to suss out the spelling and I

found myself trying just about everything!


Finally I went to the Virgin radio web site as that's where I'd heard the ad

and followed a link from their advertisers section.. it may have been a long

way around but I got there in the end..


.. and all the effort for a very disappointing online experience!


N.


-----Original Message-----

From: John Enser [

JXEolswang [dot] com (mailto:JXEolswang [dot] com)

]

Sent: 15 June 2000 16:46

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: great ad, bad marketing?



What about the radio ads for haburi.com.  They have a clear message about

what they

sell - designer clothes - but they seem to assume that everyone can spell

haburi

- or find it on a search engine without knowing how to spell it.


John

www.olswang.com


[Sam says: msg chopped...]



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