UKNM: urbanfetch and globalisation.

[Stewart Dean]

Alas my Chiswick bachelor pad is not covered and they don't have krispie

kreme doughnuts in the UK - probably a good thing if I'm planning not to

stay a bachelor.


One thing of note is they are yet to set up a drop box method for videos -

free post envelopes instead. Kozmo in the US made a good move by teaming

with Starbucks (ubiquitous in the US cities and increasingly the UK) but I

feel made a bad move by not hitting London.


London is perfect for this kind of service as there is already a thriving

courier service in the city (Wardour street darlings will have been shaken

from a hang over once too many times not to ignore them) and it's not that

big. I can see why they don't come to Chiswick now.


The startlingly obvious point I wanted to make was Urbanfetch thought

globally about their business. Many US companies are still thinking of US as

the world and .com meaning .us. This is a shame as many US brands could work

quite well if they went global - especially e-commerce related services,

amazon.co.uk does quite well from what I seen but yahoo.co.uk is second to

.com in the UK.


Maybe the creeping globalisation (Gap, Starbucks, McDonalds a Burgerking

near the McDonalds...) is making all the world the same. But I have to say

the UK are striking back with Virgin, Body Shop and, hey, the most popular

TV show in the US is English in origin!


>

Stewart Dean - SDeanscient [dot] com - Customer Experience

> Scient(R): The eBusiness Systems Innovator(TM)

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