UKNM: Fulfilment hell

[D.Visions Limited]

Hi all,

as a competitor (of sorts) I do not want to get involved in Keiths comments

on UKA.


However as a strategic partner of CJ (the first non-US) we

(www.dvisions.co.uk ) have helped clients develop affiliate solutions.

I'd like to offer my tuppence on what matters when developing one:



Define strategy including reward policy & selection criteria

Set up team (internal/external)

Evaluate and decide technology (proprietary v network)

Test

Create affiliate acquisition strategy with a compelling solution

Maximise potential through offering: support, account management and

community creation.

Be generous. Build trust.


Affiliate programs are glorified ad serving and tracking mechanisms. In

themselves they are not a solution, merely a component of a greater

marketing strategy.


How to use them best (to mobilise a pay per performance marketing army) is

the 'trick'. The only way to do this is to recruit (internally or

externally) experts in affiliate marketing.


There are in fact at least 10 options out there- not just CJ or UKA. All

have their strengths and weaknesses. A thorough competitor analysis once you

have identified what matters most (to you) should bring the numbers down to

only one or two.

Costs range from a few hundred dollars to tens of thousands of pounds BTW.


Also try www.affiliatetips.com for more independent advice.


All the best and come on England.



Robin Gurney  Director


D.Visions Limited Commerce House 306 Portland Road Hove BN3 5LP UK

t: +44 (0) 1273 422207


www.dvisions.co.uk THE internet marketing agency

http://dvisions.cj.com THE affiliate network



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