Re: UKNM: great ad, bad marketing?

[Jo Chipchase]

Richard Longhurst wrote:

>The Lycos ad is pretty straightforward in a what-does-it-do kind of way.

Man

>needs

>underpants. Man searches for 'underpants' on Internet. Dog fetches

>underpants.

>Fantastic -- until you actually do a search for 'underpants' on Lycos and

>and find

>that, when it comes to buying underpants online, the results are (ahem)

>pants.


On the Lycos TV ad, it looks for a moment as if the Scotsman is peeing down

the back of his leg.  (In reality, the wind is rippling through his leg

hairs.)  I thought it was just me being twisted at first, but a couple of

friends agree...


I bet Dogpile is a touch pissed off at Lycos' ad strategy.



Jo.


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