Re: UKNM: Deja Boo

[Lois Grayson]

Tim wrote:

www.brandfever.com/

>

> I would have cut & pasted some of the precious copy from this overblown

> site - but here all text be graphics...

>

> Are they really going to go through with this?

>

> Tim Ireland



So I thought I'd have a quick look ..........omigod!


Let's see how the logic in the proposition pans out - 'if you're not fast

you're last' - to do what? - buy hot hot hot branded sportswear - where does

it come from? - direct from manufacturers so v cheap - how come? - it's the

stuff they've got left over when they launch the new stuff that's going to

be hot, hot, hot - so brandfever is not first in the queue for the hot hot

hot stuff it's last by design - but trying to tell us that these 'soggy

seconds' are supercool and the latest thing


oh you poor little brandfever brandbabies - don't you know that you can't

hype a lifestyle based brand up to this extent unless the actual service

lives up to the brand promise?  - that's just so unsupercool it's funny


Lois



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