Re: UKNM: Site Inspection

[Duncan Clubb]

Mike

I would always like to see the scores that the competitive sites got

(assuming

they have been reviewed) when they are listed below the reviewee.

duncan


"Bunder, Leslie" wrote:


> Mike

>

> it would be good to have something that reflected ease of use.  How easy

it

> is to use the site, when you click on a link that says help, is it really

> what you need, are the colours easy to see for users...

>

> Does the site really reflect the audience it rally is aimed at??? Who is

the

> site aimed at and do they really manage to appeal to that audience....

>

> Anyway, no doubt there will be 1001 other suggestions...

>

> Leslie

>

> > ----------

>

> From: Mike Butcher[SMTP:mikebcentaur [dot] co [dot] uk]

> > Sent:         13 March 2000 13:44

>

> To: uk-netmarketingchinwag [dot] com

> > Subject:      UKNM: Site Inspection

> >

> > We're thinking of re-doing the way we review sites in our back-page Site

> > Inspection. The existing categories (Targeting, Branding, Content,

> > Interactivity) are maybe showing their age - although I'd say Content is

> > likely to stay up there. I'm happy to take any suggestions about the

best

> > way to review sites from the list before we plump for something

> > appropriate.

> >

> > The four categories need to add up to 100. Currently they are:

> >

> > Targeting - out of 40

> > Branding - out of 30

> > Content  - out of 30

> > Interactivity  - out of 30

> >

> > cheers

> > Mike

> >

> > Mike Butcher, Editor, New Media Age, 50 Poland St, London W1V4AX

> > Online advertising, marketing, publishing, e-commerce - every week

> > T: 020 7 943 8134     F: 020 7 578 7244   http://www.nma.co.uk

>

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