RE: UKNM: Site Inspection

[Stewart Dean]

Useability?


Targeting and branding sound much the same to me.


>

Stewart Dean - SDeanscient [dot] com

> Customer Experience UK

> Scient*: The eBusiness Systems Innovator*

> http://www.scient.com/london/



> -----Original Message-----

>

From: Mike Butcher [mikebcentaur [dot] co [dot] uk (mailto:mikebcentaur [dot] co [dot] uk)]

> Sent: Monday, March 13, 2000 1:45 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: Site Inspection

> 

> 

> We're thinking of re-doing the way we review sites in our 

> back-page Site

> Inspection. The existing categories (Targeting, Branding, Content,

> Interactivity) are maybe showing their age - although I'd say 

> Content is

> likely to stay up there. I'm happy to take any suggestions 

> about the best

> way to review sites from the list before we plump for 

> something appropriate.

> 

> The four categories need to add up to 100. Currently they are:

> 

> Targeting - out of 40

> Branding - out of 30

> Content  - out of 30

> Interactivity  - out of 30



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