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Subject: RE: UKNM: Skills shortage? No. Investment shortage? yes
From: Hales, Mike
Date: Tue, 14 Mar 2000 10:20:44 GMT

I totally disagree that the academic courses are of no use. We have a
multimedia student on work experience with us @ Ginger, who's in year 3 of a
four-year course, and he's been an absolute star. Perhaps we got lucky with
the student and course, but Stef's being a bit sweeping in his
generalisation.
mike

-----Original Message-----
From: Stewart Dean [SDeanatScient [dot] com (mailto:SDeanatScient [dot] com)]
Sent: 13 March 2000 16:28
To: 'uk-netmarketingatchinwag [dot] com'
Subject: RE: UKNM: Skills shortage? No. Investment shortage? yes


I have to disagree that an academic course will always be a hindrance
compared with experience. If you do not have the grounding in a subject
experience may only teach you how to do it wrong quickly. My degree is in
interactive system design - this entailed a lot of high level usability and
system considerations, much of which has to be learnt and is not common
sense.

It's fair to say I learnt more directly useable skills in my first two years
of work (and deadlines were tighter than academia) but it became clear my
HCI knowledge is incredibly useful and many sites that don't work don't work
simply because they arnt designed to be used. Many visual designers get it
right by trial and error and often good visual style does not translate in
to good interactive design (nice jpegs shame about the interface).

You can get this knowledge via the many usability books out there but it
requires you study how people constructed things not the end result simply
because good usability design is often next to invisible, unlike visual
design.

In the industry as a whole visual design is still more highly praised than
interactive design. Usability knowledge is very much in shortage in the
industry - resulting in a misunderstanding of what design actually means in
regards to interactive media.

To sum up yes experience is vital in new media but that is easy to pick up.
I would say there are good academic courses out there that I personally
would see as putting someone ahead of someone with a degree unrelated to
what they are doing. Put it this way if a designer turned up for an
interview without a portfolio would you know by talking to them if they
could design a web site?

Stewart Dean
Customer Experience || Scient
www.scient.com || www.webslave.dircon.co.uk

> From: Sam Carrington
> Reply To: uk-netmarketingatchinwag [dot] com
> Sent: Monday, March 13, 2000 1:27 PM
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: Skills shortage? No. Investment shortage? yes
>
> Stefan Magdalinski wrote:
> >
> > I've never really taken much notice of what people's degrees are or
> > where there from, because I've never seen any correlation between it and
> > talent, or understanding of the web.
>
> > a few things work for me; enthusiasm, intelligence, a good collection of
> > previous URLs. Experience of Front Page, Dreamweaver, and actually
> > having been on a New Media course would probably count against you,
> > because I've never seen any academic work in this field that wasn't
> > drivel.
>
> Fair comment Stef; my course was far from being a "New Media Course". If
> anything it was more grounded in traditional media production techniques
> and theory, and gave a broad technological overview. I've had a few
> years experience since graduating and I have to say I learned more in
> the first two years of real work than I ever did on the degree.

[Sam says: msg chopped...]


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Replies
  Re: UKNM: Skills shortage? No. Investmen, Stefan Magdalinski

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