UKNM: RE: UKNM Digest V1 #419

[John Braithwaite]

Quite right. The main problem being that very few of the recent ecommerce

'startups' have a real understanding of how direct marketing / fulfilment

really works. Amazon took a while to get it right - but made sure they got

it right before they started shouting about it... whilst others fall by the

wayside.


That is also why catalogue and direct marketing companies with existing

customers still have an edge over most of the competition in many areas...

and why we're doing all right   :-)


John B

The Good Book Guide

http://www.thegoodbookguide.com

What.... a book site with well written content?


Date: Tue, 14 Mar 2000 12:08:34 +0000

From:

Steve [dot] Hearsumguardian [dot] co [dot] uk

Subject: Re: UKNM: Site Inspection


Ray is absolutely spot on. As far as e-commerce sites are concerned, there

is no

point in reviewing them if you do not buy and test the customer service.

There

are sadly few examples of best practice when it comes to this aspect of

e-tailing - the Amazons and Blackstars of this world being the notable

exceptions.


"Ray Taylor" <

rayeyeconomy [dot] com

> on 03/14/2000 11:02:26 AM


Don't know if this would count as site inspection but how about visiting a

shopping site, ordering goods, sending them back with a request for refund,

etc., to check out the levels of customer service? Even if they don't sell

anything you could try sending a request for further information.


It's all very well having a pretty web site. But what's the point if nobody

ever answers your emails or if your goods don't turn up on time?


Ray Taylor

eyeconomy


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