RE: UKNM: .com vs .co.uk - UK consumer understanding?

[Alison Arney]

However, for marketing material (including ads) I still think the .com

domain has more credibility in todays market, and this is what I would

recommend a client actually promotes.


This seems to be a widely held belief but why a consumer in the UK would

feel more comfortable about ordering goods or services from a .com site as

opposed to a *local* one with a .co.uk domain name. Certainly there are

some areas of b2b where the customer will be ressured that they are

potentially dealing with a global operation but surely there are as many

instances with b2c activity where the consumer would prefer to order goods

from a company that at least pays lipservice to have a local/UK based

operation.


Just a thought.

Alison Arney


Marketing Director - IT Week



Glen Collins <

glendigital-outlook [dot] com

> on 28/03/2000 11:30:55


Please respond to

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To:

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cc:    (bcc: Alison Arney/ITW/LON/ZDEUR)

Subject:  RE: UKNM: .com vs .co.uk - UK consumer understanding?





A very, very basic (and obvious) rule of thumb that I would apply is get as

many of the domains as you can - these days this also includes .uk.com,

.net.uk, .net, .gb.net, .ltd.uk etc etc


In many cases this includes mistypes of your domain too to capture any

additional traffic - at the end of the day a domain name is peanuts to buy

so you may as well get maximum traffic out of them.


Point them all towards your service and you can be fairly sure that if you

have them all, people don't need to remember the domain bit of your ads.


However, for marketing material (including ads) I still think the .com

domain has more credibility in todays market, and this is what I would

recommend a client actually promotes.


The main problem these days is that the full set is not available, and you

have to compromise with promoting non .com domains as your preferred domain

has already gone. Hence things like .uk.com are now being pushed by people.


Glen.


__________________________________

Glen Collins

Digital Outlook Communications Ltd

New Media Marketing & Consultancy

6 Melbray Mews

158 Hurlingham Road

London SW6 3NG

Tel: 020 7348 6610 (direct)

Fax: 020 7348 6601

Mob: 0777 589 4863

Web: www.digital-outlook.com


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Andrew

> Ogilvie

> Sent: 27 March 2000 10:13

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: .com vs .co.uk - UK consumer understanding?

>

>

> Has anyone done any research on UK consumer recognition of

> different domain

> endings, for instance do people perceive any difference between .com and

> .co.uk?

>

> For sites targetting UK consumers I would normally suggest using both

> endings as follows:

>

>    .co.uk for use in the search engines - since that's how most search

> engines determine UK relevancy

>    .com for consumer advertising - it's shorter, the fewer number of

> confusing dots the better, and a bit trendier.

>

> In consumer ads - say poster, radio, TV - I would imagine you'll be lucky

> if people remember the name, never mind 'the confusing bit at the end

with

> the dots in it'.

> ----------------------------------------------------------------

> Andrew Ogilvie

> Editor http://www.netventureworld.co.uk

> The on-line e-business magazine for UK net entrepreneurs

> Tel: 0141 553 0767 Fax: 0141 553 0894



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