Re: UKNM: Online Radio

[Sam Michel]

At 17:31 16/05/00 +0100, Sara Waller wrote:

>Does anybody have any information on advertising , sponsorship and pr on

>purely online radio stations (ie Storm @ Freeserve) ?


I don't think they've done their big launch yet even though they're live on

Freeserve. Their contact number is (0) 20 7529 5444. There aren't too many

other online stations that broadcast in the UK, mainly due to the

difficulty in obtaining the relevant agreements with the record companies.

There are online radio offerings in the pipeline from some big and small

players.


I've just read a couple of emails from another mailing list in the US about

how difficult it is to buy online radio advertising. Takes me back to the

early days of banners, when it was nigh on impossible to get a media pack

out of a company, let alone buy some space!


Toodle Pip


Sam


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