[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Who wants to spend 90million?
From: James Cronin
Date: Mon, 22 May 2000 12:26:39 +0100

> All good points, but I was really questioning why a company that is
> operating *electronically* can spend this level of money.

marketting, stock, people, software, hardware

> Surely the whole point of running an e-business (as the thread a couple of
> weeks ago) is to reduce your operating costs and improve the efficiency of
> the operation.

at scale yes.

> As for the cost of developing the site.....my understanding is that they
> paid very little if anything for the actual hardware.

that'll be wrong then.

>.....which begs the question of how much Organic charged to develop the

no comment. but Organic's involvement ceased before launch.
The site was largely redeveloped by boo staff and more recently some people
from Icon Medialab.

> The only obvious signs of spend were the pitiful ad campaign.

and all the 'organic fruit' which I'm afraid I must have missed.

I do have some rubber ones that Organic gave me.

> I can certainly see how you could spend multi-millions running an
> international business - I just fail to see how or why the same money
> be spent with an e-business.

Erm... because it is an international business.


the UK's totally managed affiliate marketing solution.
ukaffiliates.com >> the net.working
http://www.ukaffiliates.com / salesatukaffiliates [dot] com (mailto:salesatukaffiliates [dot] com)
telephone: 020 7691 1880 / fax: 020 7691 1881
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  RE: UKNM: Who wants to spend ?90million?, paul youlten

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]