RE: UKNM: Is it just me....

[ifrazerh]

Hi everyone,


I confess, it was Brodeur Bfour that worked on this story.


A number of points. Firstly, none of this is 'bollocks' Of course we all

know that there is a lot of pornography on the Internet, and some of those

pages are inevitably going to contain the names of children's toys

(sometimes innocently). That is not the point we were trying to raise. The

fact is that if you search for "I love Santa" or "I love action man" on a

popular search engine, several of the results near the top of the list are

pornographic. This is not uncommon, as Envisional's research proved. Nor

should it be ignored, and we simply felt that it should be brought to the

attention of parents, toy manufacturers and the public in general.  We are

not trying to claim that the pornographic sites are using these names

maliciously, simply that they are irresponsibly misusing the names of

brands, many of which are of interest to children.


Many of the guys at Envisional are parents themselves and were outraged

that this kind of tactic was being employed. Most of the journalists we

talked to felt exactly the same way (and many of them, in doing their own

research to establish the veracity of the story, quite easily got linked to

porn sites while searching for children's toys.) If anyone wants to put

this to the test, they are welcome to do so. We're more than happy to

explain the nature of the research Envisional carried out and the results

that we found.


Secondly, I don't think the FT was 'taken in' - Fiona Harvey is an

experienced journalist who has pushed back stories that she didn't want to

run far more often than she has taken stories that she did want to run. As

far as we are concerned, she did a very good job of covering a very

sensitive story. (By the way, she wasn't the only one 'taken in' - so were

the Times, the Independent, the Daily Mail, BBC News 24, Sky Business News,

etc -  New Media Age actually pushed back on the story because they felt it

had been done to death in the nationals......)


Thanks to Rod for coming to our defence. By the way, I think it was

somewhat disingenuous of Peter Bond to offer an opinion on this story

without stating that, as he works for a company that is a direct competitor

of Envisional, he had a vested interest in doing so.


Iain



Subject:

                                RE: UKNM: Is it just me....

                  From:

                                Rod Kohler

                  Date:

                                Tue, 21 Nov 2000 20:39:03 GMT



                 Rather than being overtly critical of the media which have

been taken in by

                 this 'story' shouldn't we be praising Envisional and more

to the point

                 their PR agency for coming up with such a good angle that

has clearly

                 worked?


                 Who are their PR agency by the way?


                 At 10:01 20/11/00 -0500, you wrote:

                 >I agree that the FT should be ashamed but which bit of the

story do you

                 >think is total bollocks?

                 >

                 >Peter Bond

                 >Business Development

                 >www.cyveillance.co.uk

                 >

                 > -----Original Message-----

                 >From:

tim [dot] haywarddigitaljwt [dot] com

[

tim [dot] haywarddigitaljwt [dot] com (mailto:tim [dot] haywarddigitaljwt [dot] com)

]

                 >Sent: 16 November 2000 17:43

                 >To:

uk-netmarketingchinwag [dot] com

                 >Subject: UKNM: Is it just me....

                 >

                 >...or is this total bollocks that the FT should be ashamed

of being taken

                 in

                 >by....

                 >

                 >"Financial Times (p17)

                 >'Porn websites abuse brand names of toys' - Fiona Harvey

                 >Toy manufacturers have become the latest victims of

Internet

                 pornographers,

                 >who are using toy brand names to lure children to their

websites.

                 >Envisional, a UK company that specialises in searching the

Internet for

                 >trademark violations, yesterday said it had found nearly

12,000 examples of

                 >toy names being used in this way".



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