Re: UKNM: Egg.com website

[Nick Sweeney]

> We've just been involved in the launch of the Egg website for the

> Prudential. If anyone has time to take a look or has come across any of

> our banners, we'd really appreciate any feedback.


It was broken on Sunday, which probably didn't endear you to people who

arrived at the site after reading all the publicity for egg in the Sunday

business sections (self-renewing ASP page on the "savings" section, fixed 

now.)


Also, the initial "personalisation" thing, although keeping with the

flavour of the TV ads, is something of a turn-off for web users, I've

found. The standard form on entering personal details is to put it as far

back in the transaction sequence as possible. It's up to the site to earn

my name and address.


80k+ download on the front page? Sloooow starter, even on my ethernet

connection. And it's Flash, so if it's not already on the user's machine,

you're prompting a long wait with nothing on-screen, followed by another

hefty download. (Flash, in my opinion, is just a glorified version of the

fashion for animated gifs from 1995.)


Once you get into the site, it's decent enough. With hope, enough users

will have the patience to do that.


Nick